Lead generation for ecommerce software: who the retail audience is

In the 90 days to 3 Nov 2026, 43.6% of the 9,982 respondents who chose E-commerce & Retail as their industry were decision-makers, against 28.6% of all 130,965. Yet only 18.1% of them picked a company of 51 or more employees, against 28.0% overall. For a retail software vendor, that points to decision-makers who less often work at larger companies than the average respondent does.

These are quiz answers from new subscribers to Dupple's six newsletters, not readers of this site. Retailpresso has no newsletter, and Dupple does not split the quiz by newsletter, so read the figures as a profile of retail respondents, not of our reviews readers. The offer side is on the Lead Generation page.

Quick answer

• In the 90 days to 3 Nov 2026, 9,982 respondents chose E-commerce & Retail as their industry, out of 130,965 quiz answers from new subscribers.
• 43.6% of those 9,982 are decision-makers, against 28.6% of all respondents.
• 18.1% of those 9,982 pick a company of 51 or more employees, against 28.0% of all respondents.
• Among the 9,982 E-commerce & Retail respondents, 528 are decision-makers at 51+ over the same 90 days, and 95 of those 528 (18.0%, an upper bound) use a non-consumer email domain.
• In the 30 days to 3 Nov 2026, E-commerce & Retail respondents clicked 6.8% of the offer cards they saw (2,775 people, 21,102 card views), against 8.0% across the whole network.

The retail segment against all respondents

Dupple data, read 3 Nov 2026 and covering the 90 days from 5 Aug; respondents are new subscribers to Dupple's six newsletters. Decision-maker: a respondent who picked Founder, C-Suite or Director/VP as job level. 51+: a company of 51 or more employees (the quiz sizes 51-200, 201-1000 and 1000+). Non-consumer email: the sign-up address is not on one of about 50 consumer mailbox providers (Gmail, Yahoo, Outlook and the like), so it is an upper bound for a work address. US is the United States; its share is of respondents with a known country, 76.6% of the retail segment and 77.1% of all respondents. The 172, 53 and 39 figures are supply counts over 90 days, not samples; 53 and 39 are small counts.

Who signs up from retail

Among the 9,982 E-commerce & Retail respondents (5 Aug to 3 Nov 2026, 90 days), Sales & Business Development leads at 21.1%, ahead of Other (11.9%), Design & Creative (11.8%), Marketing & Communications (11.3%) and Executive & Leadership (10.6%). Software for this buyer runs from ecommerce platforms to point-of-sale (POS) systems, and our review index covers both.

Among retail respondents who chose Executive & Leadership, 76.5% of the 1,058 are decision-makers, against 44.9% of the 1,130 retail respondents who chose Marketing & Communications. The audience profile across all industries shows the same quiz without this industry split.

For an offer aimed at senior people, Dupple's data shows 528 decision-makers at 51+ among the 9,982 E-commerce & Retail respondents over 90 days, against 9,381 for all respondents, and 95 of those 528 (18.0%, an upper bound) use a non-consumer email domain. Of the formats on the live page, the ones it ties to self-serve use are free tools and calculators with email capture, and trials with short time-to-value for self-serve products.

How a campaign would be targeted

The Lead Generation page lets an advertiser target by industry, job level, role, company size and country, and offers device, the newsletter a reader joined, a US Eastern weekday schedule and an email-domain exclusion list. Two rules can sit side by side so one offer reaches two groups, while the conditions inside one rule all apply together. There is no retail software option, so the reader's industry is the closest filter, and it describes what the respondent chose, not what the product does. A software vendor can also exclude its current customers and open pipeline by email domain, and the offer wall then does not show the offer to readers from those domains.

Rule A is aimed at small-company leaders in retail:

• Industry: E-commerce & Retail
• Job level: Founder, C-Suite, Director/VP
• Company size: 2-10, 11-50

Dupple's data cannot size Rule A. The 43.6% decision-maker share is one figure across all company sizes combined, with no split by size, so the 2-10 and 11-50 part has no count.

Rule B reaches senior people at larger retailers:

• Industry: E-commerce & Retail
• Role: Executive & Leadership
• Company size: 51-200, 201-1000, 1000+

For Rule B, Dupple's data gives 25.5% of the 1,058 respondents in that role at 51 or more employees, and 172 decision-makers among them, a supply count over 90 days. Rule B has no job level condition, so 172 is the narrower count.

Example target, not a forecast: 200 clicks at the retail click rate of 6.8% (clicks per offer-card view, 2,775 respondents, 21,102 card views, 4 Oct to 3 Nov 2026, 30 days) needs 2,942 card views, which is 200 divided by 0.068, rounded up. At the network's 8.0%, the same 200 clicks need 2,500.

How the offer flow works

A new subscriber answers a short quiz covering role, seniority, industry and company size; the 130,965 quiz answers come from those who answered it. An offer can then appear on the post-signup offer wall, in the welcome email or in the follow-up emails. When an offer is set to targeted readers only, it reaches only the readers its rules match, and someone whose answer to a quiz question is unknown cannot match a rule built on that question.

The Lead Generation page quotes no CPC (cost per click) or CPL (cost per lead) figure. Each week Dupple reviews the applications it receives; a retail vendor's application states the offer, the terms and a CPC or CPL. For the wider cost per lead picture, see how to estimate cost per lead on newsletter co-registration. Pay-per-lead offers can also get a business-email and company-size check; the lead definition itself is unpublished, so ask us.

The offer types the page lists as a fit lean toward technology, with broad business-to-business (B2B) tech offers first, and the page names no retail offer type. The live page says Dupple ranks offers by what readers do; the data on this page has no split by offer type.

Limits

• The quiz is self-declared. The figures describe people who chose E-commerce & Retail; they do not show that those people buy ecommerce software or read Retailpresso.
• For this industry Dupple's data splits company size only at 51 and above. It has no founder-only share and no 2-10 or 11-50 count, so this page does not describe owners or owner-operators.
• The 6.8% click rate covers the whole industry, with no US split, no decision-maker row and no role row. Dupple publishes no click-to-lead rate, so the 6.8% says nothing about how many clicks become leads. The note on what counts as a lead after signup is the wider reference for definitions.
• Country is unknown for 23.4% of the retail segment, so each country share leaves those respondents out.
• Dupple's data cannot say how many people who chose E-commerce & Retail want an analytics or inventory product.

Data and sources

• Lead Generation page, read 3 Nov 2026
• Audience and lead data, with methods, read 3 Nov 2026
• Post-signup audience segments CSV, data as of 3 Nov 2026 (the All respondents row only)
• Post-signup audience profile, read 3 Nov 2026
• How to estimate cost per lead on newsletter co-registration, read 3 Nov 2026
• What counts as a lead in post-signup co-registration, read 3 Nov 2026
• Dupple Offer Network, aggregates only: quiz answers plus offer-card views and clicks, pulled 3 Nov 2026.

The 95 of 528 non-consumer count, the retail rows, the role mix and both click rates (retail and network) were pulled in the same 3 Nov 2026 read; none of them is in the CSV files yet.

FAQ

Does this quiz data describe Retailpresso readers?

No. Retailpresso is a review site with no newsletter, and the 130,965 quiz answers come from new subscribers to Dupple's six newsletters. Dupple does not split the quiz by newsletter, so the retail rows describe that quiz only.

Why is the decision-maker share high while the 51+ share is low?

Decision-maker is a job level answer and 51+ is a company size answer, so 43.6% of retail respondents are decision-makers while 18.1% work at companies of 51 or more. The two answers are not crossed below 51 employees, so the data cannot say how many decision-makers work at companies of 2 to 50 people.

Can I target retail respondents by industry alone?

The Lead Generation page shows example rules that combine role, job level, company size and country, and it says country can be used alone. It shows no industry-only rule, so ask us before you plan one.

What does a 6.8% click rate mean for a pilot budget?

It means 6.8% of the offer cards that retail respondents saw were clicked in the 30 days to 3 Nov 2026. Dupple publishes no price and no click-to-lead rate, so the rate cannot be turned into a cost per lead here. For a target of 200 clicks, the example needs 2,942 card views, an example target and not a forecast.

About this page

Retailpresso is a Dupple site of software reviews and guides; it has no newsletter. Dupple sells newsletter advertising and post-signup lead generation, paid per click or per lead, and the Dupple team wrote this page from its own Offer Network data and its public Lead Generation page.

Some offers on this page may be paid placements or contain affiliate links.