Best Product Research Tools in 2026
Helium 10 publishes $99 and $279 a month on yearly. Jungle Scout's extra seats are $49. The rest of this list is free data you already have.
Helium 10 yearly: Platinum $99 a month ($129 monthly), Diamond $279 ($359 monthly), Enterprise from $1,499 a month yearly. Jungle Scout Catalyst runs $49 a month on Starter ($29 billed yearly), $79 on Growth Accelerator and $149 on Brand Owner, and extra seats are $49 a month or $459 a year. Amazon Brand Analytics, Google Trends and the limited Helium 10 Chrome extension are free.
Key facts5 tools compared: Helium 10, Jungle Scout, Amazon Brand Analytics, Google Trends, Helium 10…
- 5 tools compared: Helium 10, Jungle Scout, Amazon Brand Analytics, Google Trends, Helium 10 Chrome extension (free)
- Jungle Scout (best for: Sellers who want Opportunity Finder and sales estimates on a cheaper entry plan than Helium 10): Starter $49/mo, Growth Accelerator $79/mo, Brand Owner $149/mo; extra seats $49/mo; Cobalt is custom
- Amazon Brand Analytics (best for: Seeing what Amazon thinks shoppers searched and clicked, on your brand and category): Free with Seller Central or Brand Registry; no separate subscription
- Google Trends (best for: Checking whether interest in a product name is seasonal or dying, before you order inventory): Free
Product research tools promise a winning ASIN. They bill as a suite, a seat add-on or nothing. Helium 10 sells research inside Platinum and Diamond. Jungle Scout sells Catalyst from $49 a month and Cobalt on a custom quote. Amazon already gives Brand Analytics to sellers. Google Trends is free and coarse.
This is not the reimbursement-and-ads list. Fee recovery and PPC platforms live on a different page. The job here is deciding what to launch or copy, and what that decision costs.
Top Picks
Based on features, real-world fit, and value for money.
The suite with a rate card: $99 yearly Platinum, $279 Diamond, research included.
From $99/mo (Platinum, billed yearly, or $129 monthly); limited free Chrome tier
Amazon and TikTok Shop research when you want a published suite price
Self-serve Catalyst plans from Starter to Brand Owner, with extra seats billed on top.
Starter $49/mo, Growth Accelerator $79/mo, Brand Owner $149/mo; extra seats $49/mo; Cobalt is custom
Sellers who want Opportunity Finder and sales estimates on a cheaper entry plan than Helium 10
Free with Seller Central or Brand Registry; no separate subscription
Seeing what Amazon thinks shoppers searched and clicked, on your brand and category
| Tool | Pricing | Best for |
|---|---|---|
| Helium 10 | From $99/mo (Platinum, billed yearly, or $129 monthly); limited free Chrome tier | Amazon and TikTok Shop research when you want a published suite price |
| Jungle Scout | Starter $49/mo, Growth Accelerator $79/mo, Brand Owner $149/mo; extra seats $49/mo; Cobalt is custom | Sellers who want Opportunity Finder and sales estimates on a cheaper entry plan than Helium 10 |
| Amazon Brand Analytics | Free with Seller Central or Brand Registry; no separate subscription | Seeing what Amazon thinks shoppers searched and clicked, on your brand and category |
| Google Trends | Free | Checking whether interest in a product name is seasonal or dying, before you order inventory |
| Helium 10 Chrome extension (free) | Free with limited Chrome access; full overlay from $99/mo (Platinum, yearly) | A first look at estimates while you browse Amazon, before you buy Platinum |
Pricing read from each vendor's own pricing page, checked Sep 2026. 1 of 5 publishes prices for some plans and quotes the rest.
Helium 10
The suite with a rate card: $99 yearly Platinum, $279 Diamond, research included.
- Pricing
- From $99/mo (Platinum, billed yearly, or $129 monthly); limited free Chrome tier
Best for: Amazon and TikTok Shop research when you want a published suite price
Pros
- Platinum and Diamond dollars are on the page, including monthly versus yearly
- Black Box, keyword tools and the Chrome overlay live in one login
- Free Chrome tier exists so you can see the overlay before you pay
Cons
- Platinum caps (keyword searches, ASINs, markets) are the upsell to Diamond
- Diamond's $279 is an ops-and-ads plan. Do not buy it only for research
Jungle Scout
Self-serve Catalyst plans from Starter to Brand Owner, with extra seats billed on top.
- Pricing
- Starter $49/mo, Growth Accelerator $79/mo, Brand Owner $149/mo; extra seats $49/mo; Cobalt is custom
Best for: Sellers who want Opportunity Finder and sales estimates on a cheaper entry plan than Helium 10
Pros
- Extra-seat price is official and simple
- Opportunity Finder is the research product people mean when they say Jungle Scout
- Cobalt exists if you are a brand team, not a solo seller
Cons
- Starter is limited to 1 user, so a team pays for Growth Accelerator or Brand Owner plus seats
- Brand Owner at $149 a month costs more than Helium 10 Platinum billed monthly
Amazon Brand Analytics
Free if you already sell. The data the paid tools are modeling.
- Pricing
- Free with Seller Central or Brand Registry; no separate subscription
Best for: Seeing what Amazon thinks shoppers searched and clicked, on your brand and category
Pros
- No extra bill
- Search terms and click share come from Amazon, not a scrape
- The first report to open before you pay $99 for a guess
Cons
- You need a selling account and, for some reports, Brand Registry
- It will not find a product in a category you do not already touch
Google Trends
Free search interest. Coarse, and enough to kill a fading fad.
- Pricing
- Free
Best for: Checking whether interest in a product name is seasonal or dying, before you order inventory
Pros
- No subscription
- Seasonality is visible in a way a single month of Amazon data is not
- Works for products that are not only on Amazon
Cons
- Relative interest, not units or fees
- Easy to fool yourself with a related query that is not the SKU
Helium 10 Chrome extension (free)
The free overlay. Useful as a demo. Research volume lives on a paid plan.
- Pricing
- Free with limited Chrome access; full overlay from $99/mo (Platinum, yearly)
Best for: A first look at estimates while you browse Amazon, before you buy Platinum
Pros
- Zero incremental cost if you only need a glance
- Same vendor as the suite, so the upgrade path is obvious
- Works on Amazon and, on paid plans, Walmart and TikTok Shop
Cons
- Limited on Free, by design
- An overlay estimate is not Brand Analytics
What it is
A product research tool estimates demand, competition and fees on a marketplace listing before you buy inventory. Paid suites add reverse-ASIN keywords, Chrome overlays and historical charts. Free tools are the marketplace's own brand reports and public search-interest charts. None of them is a purchase order. They are inputs into one.
Why it matters
The meter on Helium 10 is the plan band plus usage caps (searches, ASINs, markets). Platinum at $99 yearly is the research plan for under $100k sales. Diamond at $279 adds ads and ops. Paying Diamond for Black Box searches you could do on Platinum is the usual overbuy. Skipping Brand Analytics because a Chrome extension felt more official is the usual underbuy.
Key features to look for
Pricing
Helium 10 publishes Platinum, Diamond, Enterprise and a keyword tracker add-on. Jungle Scout publishes Catalyst plan and extra-seat prices, and Cobalt is a custom quote. Amazon Brand Analytics, Google Trends and the limited Helium 10 Chrome tier are free.
The cheapest published suite is Jungle Scout Starter at $29 a month billed yearly ($49 monthly). Helium 10 Platinum is $99 a month billed yearly ($129 monthly), for $0 to $100k in yearly sales. Costs jump to Diamond at $279 a month yearly ($359 monthly) for $100k to $10M, then to Enterprise from $1,499 a month billed yearly.
A Jungle Scout extra seat is $49 a month or $459 a year, and the keyword tracker add-on starts at $19 a month.
| Plan | Price | Best for |
|---|---|---|
| Helium 10 Platinum | $99/mo yearly ($129 monthly) | For $0 to $100k yearly sales |
| Helium 10 Diamond | $279/mo yearly ($359 monthly) | For $100k to $10M yearly sales |
| Helium 10 Enterprise | From $1,499/mo, billed yearly | Starting rate, billed annually |
| Helium 10 Keyword tracker | From $19/mo | Add-on on top of the suite |
| Helium 10 Free | Free | Limited Chrome access only |
| Jungle Scout Extra seat | $49/mo or $459/year | Each additional seat |
| Jungle Scout Catalyst | $49 to $149/mo ($348 to $1,548/year) | Starter, Growth Accelerator and Brand Owner plans |
| Jungle Scout Cobalt | Custom quote | Custom plan for brand teams |
| Amazon Brand Analytics | Included; no separate subscription | Included where Amazon enables it |
| Google Trends | Free | No subscription |
The bottom line
Start with Amazon Brand Analytics and Google Trends. They are free. Buy Helium 10 Platinum at $99 a month yearly when you need Black Box and a full Chrome overlay. Pick Jungle Scout Starter if its Opportunity Finder is the tool you want, and add seats only when a second person needs it. Do not buy Diamond only for research. Fee recovery and ads are a different Retailpresso list.
Frequently asked questions
What is the best free product research tool?
How much does Helium 10 cost?
How much does Jungle Scout cost?
Is this the same as Amazon seller tools?
Sources
Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.
- Helium 10 pricingchecked Sep 2026
- Jungle Scout pricingchecked Sep 2026
Some offers on this page may be paid placements or contain affiliate links.
More Retailpresso reviews
Buyer guides and software reviews, with prices read from each vendor's own pricing page.
Browse all reviews