Best Etsy SEO Tools in 2026: Free Plans and Prices Compared
Seven Etsy keyword tools with dated prices, their free-plan limits, and the daily search limit on each plan.
For one Etsy shop that needs 100 keyword searches a day, billed yearly, eRank Basic is the cheapest paid plan, at $65.99 a year, checked on erank.com in October 2026. If you run fewer than 5 searches a day, the free plans cost nothing: eRank's has no time limit, and EverBee's Hobby plan is free forever but stops at 10 keyword lookups in total. Six of the seven tools here have a free plan. Marmalead is the exception, and it is the only one with a lifetime option.
Key facts7 tools compared: eRank, EverBee, Alura, RankHero, EHunt, Marmalead, Sale Samurai
- 7 tools compared: eRank, EverBee, Alura, RankHero, EHunt, Marmalead, Sale Samurai
- EverBee (best for: Sellers who pick products by sales and revenue per listing as much as by keyword volume): Free Hobby plan; Growth $24.99/mo billed yearly ($299/yr); Business $69/mo billed yearly ($828/yr)
- Alura (best for: Sellers who want keyword research, listing optimization and Pinterest tools in one subscription): Free (5 searches a day per tool); Basic $7.99/mo; Growth $14.99/mo; Professional $29.99/mo, annual rates
- RankHero (best for: Shops that want 100 keyword generator uses a day for less than EverBee's yearly price): Free (3 uses a day per tool); Side Hustle $5.99/mo billed yearly; Business $9.99/mo billed yearly ($119.88/yr)
Pick an Etsy SEO tool by how many keyword searches you run a day, not by brand size. Seven tools answer the same question, which phrases buyers type and how crowded each one is, and six of them have a free plan.
The price gap is wide, from free to $828 a year on EverBee's top tier, so the daily limit decides which paid plan you need.
Toolradar data: Toolradar tracks 259 SEO tools as of October 12, 2026, and 48% of them are free, freemium or open source.
The median cheapest paid plan across the 106 that publish a price is $31.78 a month, and every Etsy tool below starts under that median on its cheapest paid plan. Source: Toolradar's SEO tools ranking.
That figure covers all SEO software, not Etsy tools alone.
Methodology: we read each vendor's own pricing page on October 12, 2026, and listed each tier as printed there. Yearly figures are the annual-billing rate, and where a year is worked out from a monthly rate, the arithmetic is shown.
The plans that clear the scenario are compared by yearly cost. No price in this guide comes from a third-party roundup.
Top Picks
Based on features, real-world fit, and value for money.
The lowest yearly price on this list, and a free plan with no time limit. Competitor tracking starts on the first paid tier.
Free (5 keyword lookups a day, no time limit); Basic $5.99/mo or $65.99/yr; Pro $94.99/yr billed yearly
Budget shops that need 100 keyword lookups a day and want the cheapest paid plan
The product research tool here. Growth adds sales, revenue and conversion rate for each listing, and the Hobby plan costs nothing.
Free Hobby plan; Growth $24.99/mo billed yearly ($299/yr); Business $69/mo billed yearly ($828/yr)
Sellers who pick products by sales and revenue per listing as much as by keyword volume
The broadest tool here: keyword research, listing optimization, Pinterest pins and customer follow-up emails, with the free plan covering every tool.
Free (5 searches a day per tool); Basic $7.99/mo; Growth $14.99/mo; Professional $29.99/mo, annual rates
Sellers who want keyword research, listing optimization and Pinterest tools in one subscription
| Tool | Pricing | Best for |
|---|---|---|
| eRank | Free (5 keyword lookups a day, no time limit); Basic $5.99/mo or $65.99/yr; Pro $94.99/yr billed yearly | Budget shops that need 100 keyword lookups a day and want the cheapest paid plan |
| EverBee | Free Hobby plan; Growth $24.99/mo billed yearly ($299/yr); Business $69/mo billed yearly ($828/yr) | Sellers who pick products by sales and revenue per listing as much as by keyword volume |
| Alura | Free (5 searches a day per tool); Basic $7.99/mo; Growth $14.99/mo; Professional $29.99/mo, annual rates | Sellers who want keyword research, listing optimization and Pinterest tools in one subscription |
| RankHero | Free (3 uses a day per tool); Side Hustle $5.99/mo billed yearly; Business $9.99/mo billed yearly ($119.88/yr) | Shops that want 100 keyword generator uses a day for less than EverBee's yearly price |
| EHunt | Free (5 keyword searches a day); Basic $7.99/mo billed yearly; Pro $15.99/mo billed yearly; Elite $59.99/mo | Sellers who need 100 keyword searches a day on a plan under $100 a year |
| Marmalead | No free plan; $19/mo monthly; $16/mo billed yearly ($190/yr); $300 once for lifetime access | Sellers who want keyword suggestions and listing copy checks, and will pay once for lifetime access |
| Sale Samurai | Freemium: free, 20 keyword searches a month; Yearly $16.65/mo billed as $199.90/yr; Monthly $19.99/mo | Sellers who want a free allowance and a 3-day trial of paid Etsy research before paying |
Pricing read from each vendor's own pricing page, checked Oct 2026. Every vendor here publishes a price.
eRank
The lowest yearly price on this list, and a free plan with no time limit. Competitor tracking starts on the first paid tier.
- Pricing
- Free (5 keyword lookups a day, no time limit); Basic $5.99/mo or $65.99/yr; Pro $94.99/yr billed yearly
Best for: Budget shops that need 100 keyword lookups a day and want the cheapest paid plan
Pros
- Basic covers 100 keyword lookups a day on the cheapest yearly rate in this list
- The free plan has no time limit and includes 5 listing audits a day
- Competitor monitoring grows from 5 competitors on Basic to 200 on Expert
Cons
- The free plan allows 5 keyword lookups a day, enough to test the tool but not to research a full catalog
- Basic caps connected shop listings at 200, so a larger shop moves to Pro at $94.99 a year billed yearly
EverBee
The product research tool here. Growth adds sales, revenue and conversion rate for each listing, and the Hobby plan costs nothing.
- Pricing
- Free Hobby plan; Growth $24.99/mo billed yearly ($299/yr); Business $69/mo billed yearly ($828/yr)
Best for: Sellers who pick products by sales and revenue per listing as much as by keyword volume
Pros
- Growth gives unlimited keyword research with a Keyword Score, plus sales, revenue and conversion data
- The Hobby plan is free forever and needs no credit card to sign up
- Business adds unlimited store connections and unlimited AI actions
Cons
- EverBee has no free trial, so the paid plans have to be tested out of pocket
- Growth costs more than four times the yearly price of eRank Basic
Alura
The broadest tool here: keyword research, listing optimization, Pinterest pins and customer follow-up emails, with the free plan covering every tool.
- Pricing
- Free (5 searches a day per tool); Basic $7.99/mo; Growth $14.99/mo; Professional $29.99/mo, annual rates
Best for: Sellers who want keyword research, listing optimization and Pinterest tools in one subscription
Pros
- The free plan includes access to every tool, capped at 5 searches a day per tool
- Growth raises usage of every tool 10x or more and adds full research databases
- Growth also includes Etsy Ads optimization and 15 Pinterest pins a day
Cons
- Basic caps each tool at 50 searches a day, which is below the 100-a-day scenario in this guide
- The listed prices are the annual-billing rates the page opens on, and the page says annual billing saves up to 50%
RankHero
A keyword generator, keyword metrics and a listing analyzer on one plan. Business covers 100 keyword generator uses a day and includes every tool.
- Pricing
- Free (3 uses a day per tool); Side Hustle $5.99/mo billed yearly; Business $9.99/mo billed yearly ($119.88/yr)
Best for: Shops that want 100 keyword generator uses a day for less than EverBee's yearly price
Pros
- Business covers 100 keyword generator uses a day across 10 linked shops for $119.88 a year billed yearly
- The free plan covers 3 uses a day per tool with one linked shop
- Business includes all tools and RankHero AI, which Side Hustle does not
Cons
- Side Hustle allows 25 keyword generator uses a day, so a shop running 100 a day must move to Business
- The keyword metrics show Google search volume, not Etsy search volume
EHunt
Etsy keyword and product research with a free plan, and an Elite tier that removes the daily keyword search cap.
- Pricing
- Free (5 keyword searches a day); Basic $7.99/mo billed yearly; Pro $15.99/mo billed yearly; Elite $59.99/mo
Best for: Sellers who need 100 keyword searches a day on a plan under $100 a year
Pros
- Basic gives 100 keyword searches and 50 keyword analyses a day on yearly billing
- The free plan costs nothing and includes 5 keyword searches a day and 200 keyword results
- Elite removes the daily keyword search cap and allows 5,000 keyword results
Cons
- Elite is $59.99 a month on monthly billing, over seven times the monthly Basic rate billed yearly
- Basic allows 100 keyword searches a day but only 50 keyword analyses, so a shop that analyses every search runs out first
Marmalead
A keyword and listing tool with the Storm suggestion generator, MarmaMeters scores, AI description critique and AI-generated FAQs.
- Pricing
- No free plan; $19/mo monthly; $16/mo billed yearly ($190/yr); $300 once for lifetime access
Best for: Sellers who want keyword suggestions and listing copy checks, and will pay once for lifetime access
Pros
- The Storm tool returns keyword suggestions, each scored with MarmaMeters
- Lifetime access at $300 costs less than two years of the yearly plan
- AI description critique and AI-generated FAQs cover the listing copy, not only the keywords
Cons
- The pricing page lists no free plan and no trial, so the first payment comes before any test
- Monthly billing costs $228 a year, $38 more than the yearly plan
Sale Samurai
An Etsy research tool with keyword search volume and trends, a Chrome extension and a shop analytics dashboard, on freemium or paid plans.
- Pricing
- Freemium: free, 20 keyword searches a month; Yearly $16.65/mo billed as $199.90/yr; Monthly $19.99/mo
Best for: Sellers who want a free allowance and a 3-day trial of paid Etsy research before paying
Pros
- The freemium plan needs no payment method and includes 20 keyword searches and 10 listing analyses a month
- Paid plans start with a 3-day free trial and can be cancelled at any time
- Yearly billing works out to $16.65 a month, with two months free each year
Cons
- The paid plans state no daily keyword limit, so heavy research volume is hard to plan for
- The freemium plan's 20 keyword searches a month cover a few listings, not a full research session
What it is
An Etsy SEO tool shows which search terms buyers use on Etsy, how many listings compete for each one, and which tags and titles top shops rely on. The core product is a keyword lookup, so the number that matters most is how many lookups a plan allows in a day or a month.
Why it matters
Titles and tags have to match the words buyers type into Etsy search, so a keyword tool earns its cost only if you use it on every new listing. Free plans are where the limits bite first. The free plans here allow between 3 and 20 uses a day or a month, and EverBee's Hobby plan caps keyword research at 10 keyword lookups in total.
Key features to look for
Pricing
Prices were checked on each vendor's own pricing page on October 12, 2026.
Where a tool offers annual billing, the yearly figure is the one that matters for the scenario, and the arithmetic is shown wherever a year is worked out from a monthly rate.
Scenario: one shop, 100 keyword searches a day, billed yearly. eRank Basic is the cheapest plan that clears it, at $65.99 a year. eRank Pro costs $94.99 a year for 200 lookups a day, EHunt Basic $95.88 a year (7.99 x 12), and RankHero Business $119.88 a year (9.99 x 12).
Alura Growth costs $179.88 a year (14.99 x 12), and it clears the scenario only on its page's claim that Growth raises every tool's usage 10x or more above Basic's 50 a day.
EverBee Growth is $299 a year with unlimited keyword research.
Two plans cannot be ranked on the scenario because their pages give no daily keyword limit: Marmalead's yearly plan and Sale Samurai's yearly plan at $199.90 a year.
Their prices are in the table, and their limits should be confirmed in the app before paying.
Six of seven tools have a free plan. eRank's has no time limit. EverBee's Hobby plan has a total of 10 keyword research lookups, not a daily limit.
Alura's free plan includes every tool at 5 searches a day per tool. EHunt's and RankHero's free plans give 5 and 3 uses a day. Sale Samurai's freemium plan gives 20 keyword searches a month. Marmalead has no free plan.
EHunt's Elite row is quoted at its monthly rate only.
Its yearly Basic and Pro rates are quoted in full. Alura's page opens on annual billing, so its Basic, Growth and Professional figures are annual rates, and the page says annual billing saves up to 50%.
| Plan | Price | Best for |
|---|---|---|
| eRank Free | Free | 5 keyword lookups a day, 1 shop, 50 listings, no time limit |
| eRank Basic | $5.99/mo or $65.99/yr | 100 keyword lookups a day, 5 competitors, 200 connected listings |
| eRank Pro | $9.99/mo or $94.99/yr | 200 keyword lookups a day, 50 competitors, 4,000 connected listings |
| eRank Expert | $29.99/mo or $269.99/yr | 500 keyword lookups a day, 200 competitors, 5,000 connected listings |
| EverBee Hobby | Free | Free forever, 10 keyword research lookups, 5 saved keywords, views, reviews and favorites |
| EverBee Growth | $24.99/mo billed yearly ($299/yr) | Unlimited keyword research with Keyword Score, sales and revenue data, 3 store connections |
| EverBee Business | $69/mo billed yearly ($828/yr) | Unlimited keyword research, unlimited store connections, unlimited AI actions |
| Marmalead Monthly | $19/mo | Keyword Storm suggestions, MarmaMeters scoring and AI description critique, billed monthly |
| Marmalead Yearly | $16/mo billed yearly ($190/yr) | Same keyword tools on an annual plan, 16% below the monthly rate |
| Marmalead Lifetime | $300 once | One payment for lifetime access, which the page says saves 73% over five years |
| Alura Free | Free | 5 daily searches per tool, 10 optimized listings, profit calculator |
| Alura Basic | $7.99/mo billed yearly | 50 daily searches per tool, 100 optimized listings, 100 AI responses a month |
| Alura Growth | $14.99/mo billed yearly | 10x or more usage of every tool, full research databases, 15 Pinterest pins a day |
| EHunt Free | Free | 5 keyword searches a day, 5 keyword analyses a day, 200 keyword results |
| EHunt Basic | $9.99/mo, or $7.99/mo billed yearly | 100 keyword searches a day, 50 keyword analyses a day, 600 keyword results |
| EHunt Pro | $19.99/mo, or $15.99/mo billed yearly | 500 keyword searches a day, 200 keyword analyses a day, 2,000 keyword results |
| EHunt Elite | $59.99/mo | Unlimited keyword searches and analyses, 5,000 keyword results |
| RankHero Free | Free | 3 uses a day per tool, 1 linked shop |
| RankHero Side Hustle | $5.99/mo billed yearly ($71.88/yr) | 25 keyword generator uses a day, 3 linked shops, Etsy trends and niche finder |
| RankHero Business | $9.99/mo billed yearly ($119.88/yr) | 100 keyword generator uses a day, 10 linked shops, all tools included |
| RankHero Enterprise | $29.99/mo billed yearly ($359.88/yr) | 300 keyword generator uses a day, 25 linked shops, all tools included |
| Sale Samurai Freemium | Free | 20 keyword searches a month, 10 listing analyses a month, no payment method |
| Sale Samurai Yearly | $16.65/mo billed yearly ($199.90/yr) | Search volume and trends, Chrome extension, shop dashboard, 3-day free trial |
| Sale Samurai Monthly | $19.99/mo | Same features on monthly billing, 3-day free trial |
The bottom line
For one shop that needs 100 keyword searches a day, eRank Basic is the lowest-cost paid plan here, and its free plan with no time limit is the right place to start. Move to EverBee only when sales and revenue per listing should drive your product choices.
Pick Alura when keyword research, listing optimization and Pinterest should sit in one subscription.
Cite this: Retailpresso, "Best Etsy SEO Tools in 2026: Free Plans and Prices Compared", October 2026.
Frequently asked questions
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