Expert Guide

Best Etsy SEO Tools in 2026: Free Plans and Prices Compared

Seven Etsy keyword tools with dated prices, their free-plan limits, and the daily search limit on each plan.

Product links may be affiliate links. How we rate 7 tools compared
TL;DR

For one Etsy shop that needs 100 keyword searches a day, billed yearly, eRank Basic is the cheapest paid plan, at $65.99 a year, checked on erank.com in October 2026. If you run fewer than 5 searches a day, the free plans cost nothing: eRank's has no time limit, and EverBee's Hobby plan is free forever but stops at 10 keyword lookups in total. Six of the seven tools here have a free plan. Marmalead is the exception, and it is the only one with a lifetime option.

Key facts7 tools compared: eRank, EverBee, Alura, RankHero, EHunt, Marmalead, Sale Samurai
  • Updated: October 16, 2026
  • Top pick: eRank (best for: Budget shops that need 100 keyword lookups a day and want the cheapest paid plan)
  • Top pick price as of October 16, 2026: eRank: Free (5 keyword lookups a day, no time limit); Basic $5.99/mo or $65.99/yr; Pro $94.99/yr billed yearly
  • 7 tools compared: eRank, EverBee, Alura, RankHero, EHunt, Marmalead, Sale Samurai
  • EverBee (best for: Sellers who pick products by sales and revenue per listing as much as by keyword volume): Free Hobby plan; Growth $24.99/mo billed yearly ($299/yr); Business $69/mo billed yearly ($828/yr)
  • Alura (best for: Sellers who want keyword research, listing optimization and Pinterest tools in one subscription): Free (5 searches a day per tool); Basic $7.99/mo; Growth $14.99/mo; Professional $29.99/mo, annual rates
  • RankHero (best for: Shops that want 100 keyword generator uses a day for less than EverBee's yearly price): Free (3 uses a day per tool); Side Hustle $5.99/mo billed yearly; Business $9.99/mo billed yearly ($119.88/yr)

Pick an Etsy SEO tool by how many keyword searches you run a day, not by brand size. Seven tools answer the same question, which phrases buyers type and how crowded each one is, and six of them have a free plan.

The price gap is wide, from free to $828 a year on EverBee's top tier, so the daily limit decides which paid plan you need.

Toolradar data: Toolradar tracks 259 SEO tools as of October 12, 2026, and 48% of them are free, freemium or open source.

The median cheapest paid plan across the 106 that publish a price is $31.78 a month, and every Etsy tool below starts under that median on its cheapest paid plan. Source: Toolradar's SEO tools ranking.

That figure covers all SEO software, not Etsy tools alone.

Methodology: we read each vendor's own pricing page on October 12, 2026, and listed each tier as printed there. Yearly figures are the annual-billing rate, and where a year is worked out from a monthly rate, the arithmetic is shown.

The plans that clear the scenario are compared by yearly cost. No price in this guide comes from a third-party roundup.

Top Picks

Based on features, real-world fit, and value for money.

#1 Top pick

eRank

The lowest yearly price on this list, and a free plan with no time limit. Competitor tracking starts on the first paid tier.

Pricing

Free (5 keyword lookups a day, no time limit); Basic $5.99/mo or $65.99/yr; Pro $94.99/yr billed yearly

Best for

Budget shops that need 100 keyword lookups a day and want the cheapest paid plan

#2

EverBee

The product research tool here. Growth adds sales, revenue and conversion rate for each listing, and the Hobby plan costs nothing.

Pricing

Free Hobby plan; Growth $24.99/mo billed yearly ($299/yr); Business $69/mo billed yearly ($828/yr)

Best for

Sellers who pick products by sales and revenue per listing as much as by keyword volume

#3

Alura

The broadest tool here: keyword research, listing optimization, Pinterest pins and customer follow-up emails, with the free plan covering every tool.

Pricing

Free (5 searches a day per tool); Basic $7.99/mo; Growth $14.99/mo; Professional $29.99/mo, annual rates

Best for

Sellers who want keyword research, listing optimization and Pinterest tools in one subscription

Best Etsy SEO Tools in 2026: Free Plans and Prices Compared: 7 tools compared, updated Oct 2026
ToolPricingBest for
eRankFree (5 keyword lookups a day, no time limit); Basic $5.99/mo or $65.99/yr; Pro $94.99/yr billed yearlyBudget shops that need 100 keyword lookups a day and want the cheapest paid plan
EverBeeFree Hobby plan; Growth $24.99/mo billed yearly ($299/yr); Business $69/mo billed yearly ($828/yr)Sellers who pick products by sales and revenue per listing as much as by keyword volume
AluraFree (5 searches a day per tool); Basic $7.99/mo; Growth $14.99/mo; Professional $29.99/mo, annual ratesSellers who want keyword research, listing optimization and Pinterest tools in one subscription
RankHeroFree (3 uses a day per tool); Side Hustle $5.99/mo billed yearly; Business $9.99/mo billed yearly ($119.88/yr)Shops that want 100 keyword generator uses a day for less than EverBee's yearly price
EHuntFree (5 keyword searches a day); Basic $7.99/mo billed yearly; Pro $15.99/mo billed yearly; Elite $59.99/moSellers who need 100 keyword searches a day on a plan under $100 a year
MarmaleadNo free plan; $19/mo monthly; $16/mo billed yearly ($190/yr); $300 once for lifetime accessSellers who want keyword suggestions and listing copy checks, and will pay once for lifetime access
Sale SamuraiFreemium: free, 20 keyword searches a month; Yearly $16.65/mo billed as $199.90/yr; Monthly $19.99/moSellers who want a free allowance and a 3-day trial of paid Etsy research before paying

Pricing read from each vendor's own pricing page, checked Oct 2026. Every vendor here publishes a price.

Lowest published monthly price by toolBar chart of the lowest monthly price each vendor publishes; the same figures are in the comparison table above.Lowest published monthly priceeRank$5.99EverBee$24.99Alura$7.99RankHero$5.99EHunt$7.99Marmalead$16Sale Samurai$16.65
Lowest monthly figure each vendor publishes, checked Oct 2026. A tilde marks a figure the vendor states approximately. Per-seat and usage charges can sit on top of it. Every tool here publishes a monthly price.
1 eRank logo
Top Pick

eRank

The lowest yearly price on this list, and a free plan with no time limit. Competitor tracking starts on the first paid tier.

Pricing
Free (5 keyword lookups a day, no time limit); Basic $5.99/mo or $65.99/yr; Pro $94.99/yr billed yearly

Best for: Budget shops that need 100 keyword lookups a day and want the cheapest paid plan

Pros

  • Basic covers 100 keyword lookups a day on the cheapest yearly rate in this list
  • The free plan has no time limit and includes 5 listing audits a day
  • Competitor monitoring grows from 5 competitors on Basic to 200 on Expert

Cons

  • The free plan allows 5 keyword lookups a day, enough to test the tool but not to research a full catalog
  • Basic caps connected shop listings at 200, so a larger shop moves to Pro at $94.99 a year billed yearly
2 EverBee logo

EverBee

The product research tool here. Growth adds sales, revenue and conversion rate for each listing, and the Hobby plan costs nothing.

Pricing
Free Hobby plan; Growth $24.99/mo billed yearly ($299/yr); Business $69/mo billed yearly ($828/yr)

Best for: Sellers who pick products by sales and revenue per listing as much as by keyword volume

Pros

  • Growth gives unlimited keyword research with a Keyword Score, plus sales, revenue and conversion data
  • The Hobby plan is free forever and needs no credit card to sign up
  • Business adds unlimited store connections and unlimited AI actions

Cons

  • EverBee has no free trial, so the paid plans have to be tested out of pocket
  • Growth costs more than four times the yearly price of eRank Basic
3 Alura logo

Alura

The broadest tool here: keyword research, listing optimization, Pinterest pins and customer follow-up emails, with the free plan covering every tool.

Pricing
Free (5 searches a day per tool); Basic $7.99/mo; Growth $14.99/mo; Professional $29.99/mo, annual rates

Best for: Sellers who want keyword research, listing optimization and Pinterest tools in one subscription

Pros

  • The free plan includes access to every tool, capped at 5 searches a day per tool
  • Growth raises usage of every tool 10x or more and adds full research databases
  • Growth also includes Etsy Ads optimization and 15 Pinterest pins a day

Cons

  • Basic caps each tool at 50 searches a day, which is below the 100-a-day scenario in this guide
  • The listed prices are the annual-billing rates the page opens on, and the page says annual billing saves up to 50%
4 RankHero logo

RankHero

A keyword generator, keyword metrics and a listing analyzer on one plan. Business covers 100 keyword generator uses a day and includes every tool.

Pricing
Free (3 uses a day per tool); Side Hustle $5.99/mo billed yearly; Business $9.99/mo billed yearly ($119.88/yr)

Best for: Shops that want 100 keyword generator uses a day for less than EverBee's yearly price

Pros

  • Business covers 100 keyword generator uses a day across 10 linked shops for $119.88 a year billed yearly
  • The free plan covers 3 uses a day per tool with one linked shop
  • Business includes all tools and RankHero AI, which Side Hustle does not

Cons

  • Side Hustle allows 25 keyword generator uses a day, so a shop running 100 a day must move to Business
  • The keyword metrics show Google search volume, not Etsy search volume
5 EHunt logo

EHunt

Etsy keyword and product research with a free plan, and an Elite tier that removes the daily keyword search cap.

Pricing
Free (5 keyword searches a day); Basic $7.99/mo billed yearly; Pro $15.99/mo billed yearly; Elite $59.99/mo

Best for: Sellers who need 100 keyword searches a day on a plan under $100 a year

Pros

  • Basic gives 100 keyword searches and 50 keyword analyses a day on yearly billing
  • The free plan costs nothing and includes 5 keyword searches a day and 200 keyword results
  • Elite removes the daily keyword search cap and allows 5,000 keyword results

Cons

  • Elite is $59.99 a month on monthly billing, over seven times the monthly Basic rate billed yearly
  • Basic allows 100 keyword searches a day but only 50 keyword analyses, so a shop that analyses every search runs out first
6 Marmalead logo

Marmalead

A keyword and listing tool with the Storm suggestion generator, MarmaMeters scores, AI description critique and AI-generated FAQs.

Pricing
No free plan; $19/mo monthly; $16/mo billed yearly ($190/yr); $300 once for lifetime access

Best for: Sellers who want keyword suggestions and listing copy checks, and will pay once for lifetime access

Pros

  • The Storm tool returns keyword suggestions, each scored with MarmaMeters
  • Lifetime access at $300 costs less than two years of the yearly plan
  • AI description critique and AI-generated FAQs cover the listing copy, not only the keywords

Cons

  • The pricing page lists no free plan and no trial, so the first payment comes before any test
  • Monthly billing costs $228 a year, $38 more than the yearly plan
7 Sale Samurai logo

Sale Samurai

An Etsy research tool with keyword search volume and trends, a Chrome extension and a shop analytics dashboard, on freemium or paid plans.

Pricing
Freemium: free, 20 keyword searches a month; Yearly $16.65/mo billed as $199.90/yr; Monthly $19.99/mo

Best for: Sellers who want a free allowance and a 3-day trial of paid Etsy research before paying

Pros

  • The freemium plan needs no payment method and includes 20 keyword searches and 10 listing analyses a month
  • Paid plans start with a 3-day free trial and can be cancelled at any time
  • Yearly billing works out to $16.65 a month, with two months free each year

Cons

  • The paid plans state no daily keyword limit, so heavy research volume is hard to plan for
  • The freemium plan's 20 keyword searches a month cover a few listings, not a full research session

What it is

An Etsy SEO tool shows which search terms buyers use on Etsy, how many listings compete for each one, and which tags and titles top shops rely on. The core product is a keyword lookup, so the number that matters most is how many lookups a plan allows in a day or a month.

Why it matters

Titles and tags have to match the words buyers type into Etsy search, so a keyword tool earns its cost only if you use it on every new listing. Free plans are where the limits bite first. The free plans here allow between 3 and 20 uses a day or a month, and EverBee's Hobby plan caps keyword research at 10 keyword lookups in total.

Key features to look for

Daily keyword lookup limitEssential
The number of searches a plan allows sets whether its free tier is usable. Limits run from 3 a day on RankHero's free plan to unlimited keyword searches on EHunt Elite and EverBee Growth.
Search volume and competitionEssential
Marmalead's MarmaMeters score search volume, engagement and competition together. RankHero's keyword metrics show competition and Google search volume, not Etsy volume, so read those numbers with that in mind.
Listing checks
Listing checks score your own titles, tags and descriptions. Alura optimizes up to 10 listings on its free plan, RankHero has a Listing Analyzer, and Marmalead adds an AI description critique.
Competitor tracking
Following rival shops shows which terms they rank for. eRank monitors 5 competitors on Basic and 50 on Pro, and Alura's Growth plan adds advanced data and filters.
Sales and revenue per listing
Search volume shows what buyers look for, not what they buy. EverBee's Growth plan adds sales, revenue and conversion rate for each listing, data its Hobby plan leaves out.
Billing terms
Yearly billing lowers the monthly price on every paid tool with an annual option, but the saving varies. eRank saves $6 a year on Basic, Marmalead's yearly plan is 16% below monthly, and EverBee's page says up to 36%.

Pricing

Prices were checked on each vendor's own pricing page on October 12, 2026.

Where a tool offers annual billing, the yearly figure is the one that matters for the scenario, and the arithmetic is shown wherever a year is worked out from a monthly rate.

Scenario: one shop, 100 keyword searches a day, billed yearly. eRank Basic is the cheapest plan that clears it, at $65.99 a year. eRank Pro costs $94.99 a year for 200 lookups a day, EHunt Basic $95.88 a year (7.99 x 12), and RankHero Business $119.88 a year (9.99 x 12).

Alura Growth costs $179.88 a year (14.99 x 12), and it clears the scenario only on its page's claim that Growth raises every tool's usage 10x or more above Basic's 50 a day.

EverBee Growth is $299 a year with unlimited keyword research.

Two plans cannot be ranked on the scenario because their pages give no daily keyword limit: Marmalead's yearly plan and Sale Samurai's yearly plan at $199.90 a year.

Their prices are in the table, and their limits should be confirmed in the app before paying.

Six of seven tools have a free plan. eRank's has no time limit. EverBee's Hobby plan has a total of 10 keyword research lookups, not a daily limit.

Alura's free plan includes every tool at 5 searches a day per tool. EHunt's and RankHero's free plans give 5 and 3 uses a day. Sale Samurai's freemium plan gives 20 keyword searches a month. Marmalead has no free plan.

EHunt's Elite row is quoted at its monthly rate only.

Its yearly Basic and Pro rates are quoted in full. Alura's page opens on annual billing, so its Basic, Growth and Professional figures are annual rates, and the page says annual billing saves up to 50%.

PlanPriceBest for
eRank FreeFree5 keyword lookups a day, 1 shop, 50 listings, no time limit
eRank Basic$5.99/mo or $65.99/yr100 keyword lookups a day, 5 competitors, 200 connected listings
eRank Pro$9.99/mo or $94.99/yr200 keyword lookups a day, 50 competitors, 4,000 connected listings
eRank Expert$29.99/mo or $269.99/yr500 keyword lookups a day, 200 competitors, 5,000 connected listings
EverBee HobbyFreeFree forever, 10 keyword research lookups, 5 saved keywords, views, reviews and favorites
EverBee Growth$24.99/mo billed yearly ($299/yr)Unlimited keyword research with Keyword Score, sales and revenue data, 3 store connections
EverBee Business$69/mo billed yearly ($828/yr)Unlimited keyword research, unlimited store connections, unlimited AI actions
Marmalead Monthly$19/moKeyword Storm suggestions, MarmaMeters scoring and AI description critique, billed monthly
Marmalead Yearly$16/mo billed yearly ($190/yr)Same keyword tools on an annual plan, 16% below the monthly rate
Marmalead Lifetime$300 onceOne payment for lifetime access, which the page says saves 73% over five years
Alura FreeFree5 daily searches per tool, 10 optimized listings, profit calculator
Alura Basic$7.99/mo billed yearly50 daily searches per tool, 100 optimized listings, 100 AI responses a month
Alura Growth$14.99/mo billed yearly10x or more usage of every tool, full research databases, 15 Pinterest pins a day
EHunt FreeFree5 keyword searches a day, 5 keyword analyses a day, 200 keyword results
EHunt Basic$9.99/mo, or $7.99/mo billed yearly100 keyword searches a day, 50 keyword analyses a day, 600 keyword results
EHunt Pro$19.99/mo, or $15.99/mo billed yearly500 keyword searches a day, 200 keyword analyses a day, 2,000 keyword results
EHunt Elite$59.99/moUnlimited keyword searches and analyses, 5,000 keyword results
RankHero FreeFree3 uses a day per tool, 1 linked shop
RankHero Side Hustle$5.99/mo billed yearly ($71.88/yr)25 keyword generator uses a day, 3 linked shops, Etsy trends and niche finder
RankHero Business$9.99/mo billed yearly ($119.88/yr)100 keyword generator uses a day, 10 linked shops, all tools included
RankHero Enterprise$29.99/mo billed yearly ($359.88/yr)300 keyword generator uses a day, 25 linked shops, all tools included
Sale Samurai FreemiumFree20 keyword searches a month, 10 listing analyses a month, no payment method
Sale Samurai Yearly$16.65/mo billed yearly ($199.90/yr)Search volume and trends, Chrome extension, shop dashboard, 3-day free trial
Sale Samurai Monthly$19.99/moSame features on monthly billing, 3-day free trial
Mistakes to avoid
×Buying a top tier before testing the limits. EverBee Business and EHunt Elite are priced for data volume most small shops do not use. Run the free plan for a week and count the searches you actually make.
×Paying monthly. RankHero Business costs $36 more a year on monthly billing, and Marmalead costs $38 more a year ($228 against $190).
×Counting limits as if they match. eRank counts lookups, RankHero counts uses per tool, Alura counts searches per tool, and EverBee counts keywords. A limit of 100 on one tool is not the same as 100 on another, so test the one you pick.
×Trusting a number without its source. RankHero's keyword metrics show Google search volume, not Etsy search volume. Check which source a figure comes from before you change a title.
×Skipping the trial. Sale Samurai's paid plans start with a 3-day free trial, while EverBee has no trial and Marmalead lists neither a trial nor a free plan. Test before the first payment.
Expert tips
→Start on eRank's free plan, which has no time limit, and move to Basic only when the 5 daily lookups run out in the middle of a listing session.
→Use yearly billing only after a month of real use. The saving is small on eRank Basic ($6 a year) and up to 36% on EverBee, according to its page.
→Run listing checks separately from keyword research. Alura and RankHero both include listing checks, and eRank's free plan allows 5 listing audits a day.
→Every tool here reports its own estimate, so confirm a volume in Etsy's own search bar before you rewrite a title.

The bottom line

For one shop that needs 100 keyword searches a day, eRank Basic is the lowest-cost paid plan here, and its free plan with no time limit is the right place to start. Move to EverBee only when sales and revenue per listing should drive your product choices.

Pick Alura when keyword research, listing optimization and Pinterest should sit in one subscription.

Cite this: Retailpresso, "Best Etsy SEO Tools in 2026: Free Plans and Prices Compared", October 2026.

Frequently asked questions

What is the cheapest Etsy SEO tool with a paid plan?

eRank Basic. Its yearly plan is the lowest paid price on this list for a plan that clears 100 keyword lookups a day for one shop, checked on erank.com in October 2026.

Is there a free Etsy SEO tool?

Yes, six of the seven tools here have one. eRank's free plan has no time limit and allows 5 keyword lookups a day. EverBee's Hobby plan is free forever with 10 keyword research lookups in total. Alura, EHunt, RankHero and Sale Samurai also have free plans with daily or monthly caps. Marmalead has none.

How much does EverBee cost?

The Hobby plan is free forever. Growth is $24.99 a month billed yearly, which is $299 a year, and Business is $69 a month billed yearly, which is $828 a year. EverBee's pricing page lists no free trial.

How much does Marmalead cost?

$19 a month on monthly billing, $16 a month billed yearly for $190 a year, or $300 once for lifetime access. The pricing page lists no free plan and no trial.

Which tool is better for product research, and which for keywords?

EverBee for product research, because its Growth plan adds sales, revenue and conversion rate for each listing. eRank for keyword lookups on a budget, because its Basic plan covers 100 lookups a day and tracks 5 competitors.

Does yearly billing save money on these tools?

On most of them, yes. eRank saves $6 a year on Basic, Marmalead's yearly plan is 16% below monthly, RankHero's page says yearly billing saves 25%, and Alura's page says up to 50%. Check the saving against how long you plan to stay subscribed before you commit.
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