Sellerboard Review 2026: Amazon Profit Tracking Pricing, Pros, Cons

Sellerboard answers the question Seller Central leaves open: after fees, ads, refunds, shipping and cost of goods, did this order make money? It pulls every cost line into one dashboard, and that is the reason most sellers sign up.

The price is the other reason, because the entry plan costs less than a single month of most all-in-one Amazon suites.

The company is based in Germany, was founded in 2017 and says it serves more than 20,000 e-commerce sellers. It started on Amazon and now also lists Shopify and Walmart integrations, though Amazon remains the core.

Toolradar data: Toolradar, the software directory we run, tracks 687 e-commerce tools as of October 19, 2026, and the median cheapest paid plan among the 169 that publish one is $49 a month, according to its e-commerce ranking.

Sellerboard's entry plan costs well under half that on either billing cycle, which makes it one of the cheaper paid tools an Amazon seller can add.

The comparison set is Helium 10, Sellerise, Shopkeeper and GETIDA, each with a price on its own site. For research-led suites, Toolradar also profiles Jungle Scout and SellerApp.

How we compared: every price was read on the vendor's own page on October 19, 2026, annual savings are our arithmetic on the printed prices, and Retailpresso did not connect a seller account to any of these tools.

Sellerboard is a profit analytics and operations tool for Amazon sellers, sold as a monthly or annual subscription. The core is a real-time profit dashboard listing sales, units, advertising, FBA and FBM shipping, refunds, Amazon fees, cost of goods, and gross and net profit, by product and by order.

Around that core sit the operational tools: an inventory planner with purchase orders, PPC analytics and bid automation, automated review requests, listing change alerts, an LTV dashboard and a money-back tool for lost and damaged inventory.

User roles let you share the account with a partner, a virtual assistant or an accountant.

It is not a product research suite. There is no catalog-wide product finder like Helium 10's Black Box, so sellers who source new products usually pair Sellerboard with a research tool rather than replace one.

You connect your Amazon Seller Central account and Sellerboard imports orders, fees, refunds and ad spend.

The step that decides the accuracy is cost of goods. Sellerboard accepts a constant COGS per product, batch-based COGS, period-based COGS and marketplace-specific COGS, so a seller whose landed cost changes with each shipment can record it per batch instead of averaging it.

Once costs are in, the profit dashboard updates in near real time and the trend views show which products lose money after ads. FBM sellers can set shipping profiles by weight, units or order price so each order carries its real shipping cost.

The inventory planner uses sales velocity, adjusted for out-of-stock days, to suggest reorder dates and quantities, and links purchase orders to FBA stock. PPC optimization can adjust bids toward a target profitability or ACOS and harvest or exclude keywords.

The money-back tool lists lost inventory, fee errors and unreturned refunds, and you submit the cases to Amazon through Seller Support.

Sellerboard prices were read on October 19, 2026, on Sellerboard's pricing table.

The alternatives come from Helium 10 pricing, Sellerise pricing, Shopkeeper pricing and GETIDA pricing. Annual savings are our arithmetic on Sellerboard's printed monthly and annual prices.

Sellerboard charges by order volume, not by feature. Standard covers the smallest allowance, Professional 6,000 orders for $29 billed monthly, Business 15,000 for $39 and Enterprise 50,000 for $79.

Each step also raises review-request emails, additional seller accounts, additional users and automated reports, and only Enterprise lets you limit a user's access by account, marketplace or product.

Annual billing saves $49 a year on Standard, $69 on Professional, $99 on Business and $189 on Enterprise against twelve monthly payments. Sellerboard notes that EU prices are net and VAT may apply, and that it supports accounts of up to 30,000 products.

Against the alternatives on monthly list prices, Sellerboard is the cheapest at volume. At 5,000 orders a month, Sellerboard Professional undercuts both $39.99 Sellerise Growing and $90 Shopkeeper Master, and the gap widens as volume grows.

Helium 10 puts full profit and loss reporting on Diamond at $359 a month billed monthly, a different product built around research. GETIDA charges no subscription and takes a commission starting at 20% of what it recovers. For the fees these tools help you track, see Amazon seller fees.

Sellerboard fits a private-label or wholesale Amazon seller who already knows what to sell and needs to know what each product really earns. A seller with 2,000 orders a month gets every tool on the entry plan, and the bill stays below the price of most research suites.

It also fits a seller who has been reconciling profit in a spreadsheet. Batch-based cost of goods and FBM shipping profiles remove the two most common reasons spreadsheet profit is wrong.

Skip it if research is your bottleneck. A beginner still choosing a first product needs product and keyword data first, and the tools for Amazon FBA beginners list or the Helium 10 vs Jungle Scout comparison is the better start.

A seller who wants reimbursements filed for them rather than flagged should weigh a service such as GETIDA. And a multichannel brand whose main store is Shopify may prefer a broader tool from the e-commerce analytics ranking.