Ecwid Pricing 2026: $5 Starter, Four Tiers, Fees and the Free Plan

Ecwid costs $5/mo on Starter, $35 on Venture, $65 on Business and $149 on Unlimited billed monthly in 2026, or $29, $49 and $119 a month billed yearly on the three upper tiers (Starter costs the same either way). There is no free plan any more: the $0 tier left Ecwid's pricing page in early 2025, and Starter is now the floor. Ecwid charges no transaction fee on any plan. Prices verified Oct 2026.

Every current figure was read on Ecwid's pricing page on 28 October 2026; past prices come from dated archive copies of that same page, linked in the history section. Toolradar data: of the 110 ecommerce platforms Toolradar, the software directory we run, evaluated for its October 2026 ranking, 37 offer a free plan, so dropping its own free tier moved Ecwid into the paid-only majority of the category.

Our read: Ecwid is still one of the cheapest ways to bolt a real checkout onto a site you already have, but the yearly discount is uneven and the useful features start one tier higher than most sellers expect.

Ecwid plans and prices at a glance

Plan	Monthly billing	Yearly billing, per month	Products	Staff accounts	Support
Starter	$5	$5	10	None	Email
Venture	$35	$29	100 plus digital goods	None	Email and live chat
Business	$65	$49	2,500	2	Adds phone call-backs
Unlimited	$149	$119	Unlimited	Unlimited	Adds priority queue

Ecwid's own FAQ says there are no setup or transaction fees on any plan, bandwidth and storage are unlimited, and every plan is month to month with no long-term commitment. Prices exclude sales tax, which Ecwid collects in the US states that require it. Nonprofits get six months of Venture free after telling Ecwid about the organisation. Our Ecwid review judges the product as a whole; this page is about the bill and how it has moved.

Is there still a free Ecwid plan?

No. Ecwid's pricing page in February 2025 still listed a "Free Plan Forever" at $0, and even then it was a catalog, not a shop: it gave you a business home page and an online product list, and you had to upgrade to a paid plan to switch on checkout. By the 15 March 2025 copy of the page the free tier was gone and a paid Starter plan sat in its place.

Starter is a different deal from the old free plan because it can take orders. You get a company.site address, a store embedded on any existing website, 70+ templates, Apple Pay and Google Pay checkout through Lightspeed Payments or Stripe, and email support. What you do not get is the list that makes a store grow: no custom domain, no discount coupons, no automated tax calculation, no Facebook or Instagram shop, no App Market and no digital downloads. Starter's cap was 5 products in mid-2025 and is 10 today.

If $0 a month is the requirement, Ecwid is out. Square Online's Free plan charges no monthly fee, Big Cartel offers a limited free Gold plan, and our free ecommerce website guide prices the free routes against each other.

What the yearly discount is really worth per plan

Ecwid labels yearly billing "save 16%", but the saving is not 16% on every plan. It ranges from nothing on Starter to about a quarter of the monthly bill on Business. By our arithmetic on the printed prices, twelve months cost:

Plan	12 months on monthly billing	12 months on yearly billing	You save	Saving as a share of monthly billing
Starter	$60	$60	$0	0%
Venture	$420	$348	$72	17%
Business	$780	$588	$192	25%
Unlimited	$1,788	$1,428	$360	20%

The useful reading is per plan. On Venture the discount is close to the label and barely matters: $6 a month for committing a year ahead. On Business it is the best deal on the page, $192 a year, so a seller who already needs Business features such as abandoned cart emails should pay yearly. Starter has nothing to gain, so keep it monthly and stay free to upgrade.

The trade-off is cash flow. Ecwid's FAQ says you can change plans whenever you like, but a yearly prepayment leaves the account on day one, which hurts a new store that may outgrow or abandon its tier within a few months.

How Ecwid's prices changed in 2025 and 2026

Ecwid has raised every paid tier twice in roughly a year. The archived copies of its pricing page show three ladders:

Plan	Feb 2025, monthly / yearly	Mar 2025, monthly / yearly	Oct 2026, monthly / yearly
Free / Starter	$0 (Free, no checkout)	$5 / $5 (Starter)	$5 / $5
Venture	$25 / $21	$30 / $25	$35 / $29
Business	$45 / $39	$55 / $45	$65 / $49
Unlimited	$105 / $89	$130 / $105	$149 / $119

Sources: 8 February 2025 snapshot, 15 March 2025 snapshot and the live page. The March 2025 copy also carried a notice telling current customers their subscription would rise to the new amounts "starting next month", so existing stores were not grandfathered.

The second rise landed between the 28 January 2026 and 9 February 2026 copies of the page, with Starter left unchanged. Put together, Venture on monthly billing went from $25 to $35, a 40% rise, and Unlimited from $105 to $149, a 42% rise, in about twelve months (our arithmetic). Business on yearly billing rose least, by 26%, from $39 to $49.

What this means for a buyer: budget for Ecwid to move again, and do not plan on an existing store keeping its old rate. The Venture and Business product caps stayed the same through both rises, so each increase bought nothing new on those tiers.

Which features sit behind which plan

The product cap is the obvious gate, but the less visible ones decide the tier for many stores. From the feature grid on Ecwid's pricing page:

• Venture adds the basics of a real shop. A custom domain, discount coupons, automated tax calculation, digital downloads up to 25GB per file, gift cards, pre-orders, Facebook and Instagram shops, the App Market, reports, and 3 extra Instant Site pages.
• Business adds what apparel and repeat-purchase stores need. Product variations (size, colour, material) and variation-level stock tracking, abandoned cart emails, automated email marketing, the Mailchimp integration, product reviews, product filters, wholesale pricing groups, recurring subscriptions, a multilingual catalog, marketplace syncing through third-party apps, Lightspeed Retail POS syncing, 3 scheduled promotions and 10 extra site pages.
• Unlimited adds scale and in-person selling. No product cap, unlimited staff accounts, 500 promotions, 100 extra site pages, priority support and catalog syncing with Square and Clover POS.

The gate that surprises most sellers is product variations. A T-shirt shop with 30 designs fits Venture's 100-product cap easily, but it cannot offer sizes as variations below Business, so its real entry price is $49 a month billed yearly, not the Venture rate. Check the feature grid against your catalog before you pick on product count alone.

What a store really pays with card fees

Ecwid's plan fee is the smaller part of the bill for any store that sells. Lightspeed Payments, Ecwid's built-in processor in the US, Canada, the UK, Australia, Belgium, the Netherlands and Ireland, charges a flat 2.9% + $0.30 per transaction. Stripe and PayPal also connect and set their own rates.

The scenario: a US store, all orders paid by card through Lightspeed Payments, plan chosen by catalog and features. Totals exclude apps, shipping, domain registration and sales tax, and they are our arithmetic, not an Ecwid quote.

Store	Plan	Plan cost per year	Card fees per year	Total per year
8 products, 10 orders a month at $25	Starter	$60	$123	$183
60 products, 50 orders a month at $40	Venture, yearly	$348	$876	$1,224
60 products, 50 orders a month at $40	Venture, monthly	$420	$876	$1,296
600 products with variations, 300 orders a month at $50	Business, yearly	$588	$6,300	$6,888

At the middle row, processing is more than 70% of what the store pays Ecwid and Lightspeed together. That is why switching from monthly to yearly billing ($72 a year on Venture) matters less than the payment rate you negotiate or the processor you choose. Lightspeed's payments page also invites sellers to negotiate a custom rate.

Ecwid vs Square Online and Big Cartel on price

Ecwid's closest low-cost rivals price the entry tier very differently:

Platform	Cheapest plan that takes orders	Next plan	Online card rate on its own processor
Ecwid	Starter, $5/mo, 10 products	Venture, $29/mo yearly or $35 monthly	2.9% + 30¢ (Lightspeed Payments)
Square Online	Square Free, $0/mo	Square Plus, $49/mo per location	3.3% + 30¢ on Free, 2.9% + 30¢ on Plus
Big Cartel	Gold, free with limited features	Platinum, $15/mo after a 7-day trial; Diamond, $30/mo	Set by the connected processor

Square prices are from Square's plans page and Big Cartel's from its pricing page, both read on 28 October 2026 on monthly billing. Shopify's Basic plan is the usual next step up: check the current price on Shopify's site, and our Shopify pricing guide breaks down its tiers and card rates.

The interesting comparison is Square Free against Ecwid Venture for the 50-order store above. Square Free has no plan fee but charges 0.4 points more per online card payment, so at $2,000 of monthly sales it costs $972 a year against $1,224 on Ecwid Venture billed yearly (our arithmetic). The lines cross at about $7,250 of monthly card sales: above that, Venture's $29 a month is cheaper than Square Free's higher rate. Square's own paid tier, Plus, costs $20 a month more than Venture billed yearly for the same 2.9% + 30¢ card rate. Our Square Online review and Big Cartel review cover what each plan leaves out.

Which Ecwid plan should you choose?

• Starter if you sell up to 10 items from an existing site or a link-in-bio page and do not need a custom domain or coupons. Pay monthly; there is no yearly saving.
• Venture for a simple catalog of single-option products, up to 100, sold under your own domain with coupons and social shops. It is the plan most new stores land on.
• Business as soon as you sell sizes or colours as variations, want abandoned cart emails, or need a second person in the admin. Pay yearly here: it is the largest saving on the page.
• Unlimited past 2,500 products, for a team bigger than three people, or to sync with Square or Clover POS in a physical shop. Retailers on Lightspeed's own POS can sync from Business and should read our Lightspeed pricing page for the in-store side.
• Look elsewhere if you need $0 a month or a full multi-page site builder. Our cheapest ecommerce platform ranking prices the field at small volumes, WooCommerce pricing covers the self-hosted route, BigCommerce pricing covers the sales-capped plans, and best ecommerce platforms ranks the main options.

How we built this page

We read Ecwid's US pricing page, its feature grid and its Lightspeed Payments page on 28 October 2026, plus Square's online store plans page and Big Cartel's pricing page the same day. Price history comes from Internet Archive copies of Ecwid's own pricing page, linked with their dates. Annual totals, savings, percentage rises and the scenario costs are our arithmetic on those published figures. Dupple runs no test stores, so nothing here comes from a live Ecwid account. We re-check the page when Ecwid changes a plan, a cap or a fee.

FAQ

How much does Ecwid cost per month in 2026?

Starter is $5/mo on either billing term, Venture is $35/mo monthly or $29/mo billed yearly, Business is $65/mo or $49/mo, and Unlimited is $149/mo or $119/mo, as read on Ecwid's pricing page in October 2026. Prices exclude sales tax, and card processing is charged separately by the payment provider.

Does Ecwid still have a free plan?

No. Ecwid's free plan last appeared on its pricing page in early 2025, and it only published a catalog without checkout. The cheapest plan now is Starter at $5 a month, which takes orders for up to 10 products. Nonprofits can ask Ecwid for six months of Venture at no charge.

Does Ecwid charge transaction fees?

Ecwid itself charges no setup or transaction fee on any plan. The payment processor does: Lightspeed Payments, Ecwid's built-in option, charges a flat 2.9% + $0.30 per online card transaction, and Stripe or PayPal charge their own published rates.

Did Ecwid raise its prices in 2026?

Yes. Between late January and early February 2026 Venture went from $30 to $35 on monthly billing, Business from $55 to $65 and Unlimited from $130 to $149, with smaller rises on yearly billing. It was the second increase in about a year, after the March 2025 change that also replaced the free plan with Starter.

Is Ecwid cheaper than Shopify?

For a tiny catalog it can be: Ecwid's Starter takes orders for a few dollars a month, and Ecwid charges no fee of its own on orders. The comparison gets closer as you grow, because features such as product variations only arrive on Ecwid's $49-a-month yearly Business plan. Check the current price on Shopify's site and read our Shopify pricing guide before deciding.

Which Ecwid plan do I need for product variations?

Business. Starter and Venture do not include product variations or variation-level stock tracking, so a store selling sizes or colours starts at $49 a month billed yearly or $65 billed monthly, regardless of how few products it lists.

Cite this: Retailpresso, "Ecwid Pricing 2026: $5 Starter, Four Tiers, Fees and the Free Plan", November 2026.

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