Best Shopify Page Builder Apps in 2026
Seven Shopify page builders compared on publishing limits, A/B testing and what a year costs, with prices read on vendor sites in October 2026.
Short answer: GemPages is the best Shopify page builder for most stores in 2026. Its Build plan is $29 a month with unlimited published pages, the lowest price on this list for no page cap. Pick PageFly if you want A/B testing and heatmaps inside the builder from its Optimize plan, or EComposer if the budget is tight and 15 live pages are enough.
Key facts7 tools compared: GemPages, PageFly, EComposer, Instant, Zipify Pages, Shogun, Replo
- 7 tools compared: GemPages, PageFly, EComposer, Instant, Zipify Pages, Shogun, Replo
- PageFly (best for: Stores that want A/B testing, heatmaps and page analytics inside the builder without a second app): Free plan with 1 page; Builder from $24/mo for 5 slots; A/B testing from the Optimize plan
- EComposer (best for: Budget stores that want built-in extensions such as quick view and popups instead of extra apps): Free plan with 1 page; Standard $25/mo or $19/mo billed yearly for 15 pages; 7-day free trial
- Instant (best for: Design-led brands that build in Figma and want unlimited pages, cart drawers and heatmaps): Free plan with 1 page; Starter $31/mo billed yearly with unlimited pages; 7-day free trial
Every Shopify page builder sells the same drag-and-drop editor. What separates them is the meter: some cap the number of pages you can publish, some cap A/B test traffic, and some sell testing as a separate product. That meter, not the headline price, decides what a store actually pays once it has a few campaigns live.
Toolradar data: Toolradar, the software directory we run, tracks 70 landing page tools as of October 19, 2026, and 64% of them offer a free tier, according to its landing page statistics. Six of the seven builders below have a $0 tier, though Shogun's cannot publish and most of the others publish a single page.
Methodology: we read each vendor's own pricing page on October 19, 2026, and ranked seven builders by the cost of a store that keeps 20 pages live, then by the testing and analytics each plan includes. This is a reading of published plans, not a hands-on test. For the rest of the app stack, see best Shopify apps.
Top Picks
Based on features, real-world fit, and value for money.
The cheapest route to unlimited published pages, with sales funnels and post-purchase upsells on every paid plan.
Free plan with 1 published page; Build $29/mo with unlimited pages; monthly billing only for new customers
Stores that want unlimited published pages at the lowest monthly price and do not need built-in A/B tests
A page builder with a CRO suite built in: A/B tests, heatmaps and section performance from the Optimize plan.
Free plan with 1 page; Builder from $24/mo for 5 slots; A/B testing from the Optimize plan
Stores that want A/B testing, heatmaps and page analytics inside the builder without a second app
The lowest-priced paid tier on this list, with built-in extensions that can replace several single-purpose Shopify apps.
Free plan with 1 page; Standard $25/mo or $19/mo billed yearly for 15 pages; 7-day free trial
Budget stores that want built-in extensions such as quick view and popups instead of extra apps
| Tool | Pricing | Best for |
|---|---|---|
| GemPages | Free plan with 1 published page; Build $29/mo with unlimited pages; monthly billing only for new customers | Stores that want unlimited published pages at the lowest monthly price and do not need built-in A/B tests |
| PageFly | Free plan with 1 page; Builder from $24/mo for 5 slots; A/B testing from the Optimize plan | Stores that want A/B testing, heatmaps and page analytics inside the builder without a second app |
| EComposer | Free plan with 1 page; Standard $25/mo or $19/mo billed yearly for 15 pages; 7-day free trial | Budget stores that want built-in extensions such as quick view and popups instead of extra apps |
| Instant | Free plan with 1 page; Starter $31/mo billed yearly with unlimited pages; 7-day free trial | Design-led brands that build in Figma and want unlimited pages, cart drawers and heatmaps |
| Zipify Pages | No free plan; Starter $19/mo with 5 landing pages and split testing; 14-day free trial | Stores that want split testing from the first paid tier and proven sales-page templates |
| Shogun | Draft Mode free with no publishing; Build $31/mo billed yearly for 25 pages | Multi-store brands that need content scheduling, store syncing and custom CMS collections |
| Replo | Free with limited one-time usage; Starter $119/mo or $99/mo billed yearly; Pro $599/mo or $499/mo yearly | Brands with real ad spend that want a chat-driven agent to build and update pages |
Pricing read from each vendor's own pricing page, checked Nov 2026. Every vendor here publishes a price.
GemPages
The cheapest route to unlimited published pages, with sales funnels and post-purchase upsells on every paid plan.
- Pricing
- Free plan with 1 published page; Build $29/mo with unlimited pages; monthly billing only for new customers
Best for: Stores that want unlimited published pages at the lowest monthly price and do not need built-in A/B tests
Pros
- Build at $29 a month publishes unlimited pages of every page type, with 20 theme sections and 400+ prebuilt CRO sections.
- The free plan has no time limit and publishes 1 page, so you can ship a real landing page before paying.
Cons
- Page A/B testing is sold through GemX, a separate GemPages product, so the plan price does not cover split tests.
- Yearly plans are no longer offered to new customers, so a year costs twelve monthly charges.
PageFly
A page builder with a CRO suite built in: A/B tests, heatmaps and section performance from the Optimize plan.
- Pricing
- Free plan with 1 page; Builder from $24/mo for 5 slots; A/B testing from the Optimize plan
Best for: Stores that want A/B testing, heatmaps and page analytics inside the builder without a second app
Pros
- Optimize includes A/B testing with 3 tests at a time, heatmaps on 10 pages, a sales funnel and 140 AI credits.
- Accelerate, at $990 a year on yearly billing, removes the page cap and runs 10 A/B tests at once.
Cons
- Builder and Optimize are priced by a slot slider: Builder tops out at 15 slots for $34 and Optimize at 75 slots for $94.
- Yearly billing exists only on Accelerate and Power, so the cheaper tiers are monthly charges.
EComposer
The lowest-priced paid tier on this list, with built-in extensions that can replace several single-purpose Shopify apps.
- Pricing
- Free plan with 1 page; Standard $25/mo or $19/mo billed yearly for 15 pages; 7-day free trial
Best for: Budget stores that want built-in extensions such as quick view and popups instead of extra apps
Pros
- Standard covers 15 live pages, 200 AI credits, page analytics and 7+ built-in extensions.
- Pro adds A/B testing, popups and spin wheels, Shopify Markets pages and all 29+ extensions.
Cons
- Pro takes a 1% commission on its unlimited post-purchase and thank-you page upsells, a fee Standard's 5 upsell rules and Premium do not carry.
- Unlimited blog posts are a paid extra package on every plan below Premium.
Instant
A builder made for designers, with a Figma plugin on every plan and unlimited published pages from Starter.
- Pricing
- Free plan with 1 page; Starter $31/mo billed yearly with unlimited pages; 7-day free trial
Best for: Design-led brands that build in Figma and want unlimited pages, cart drawers and heatmaps
Pros
- Starter publishes unlimited pages and blog posts, removes Instant branding and adds advanced page analytics and 1,000 AI credits.
- Pro adds cart drawers, heatmaps, scrollmaps and 10,000 A/B test sessions a month.
Cons
- A/B testing starts on Pro, which costs more than twice the Starter price on either billing term.
- Starter includes only 10 theme sections and 3 product templates, so a large catalog needs Pro or Business.
Zipify Pages
Split testing on every plan, built by the team behind a large Shopify brand, with a 14-day trial instead of a free plan.
- Pricing
- No free plan; Starter $19/mo with 5 landing pages and split testing; 14-day free trial
Best for: Stores that want split testing from the first paid tier and proven sales-page templates
Pros
- Starter already includes one page split test campaign and one section split test campaign.
- Advanced publishes unlimited pages, runs unlimited split tests and supports Shopify Markets.
Cons
- Starter publishes 5 landing pages and 1 product page, and Basic raises that to 15 landing pages.
- There is no free plan and no yearly price on the pricing page, so every month is a full charge after the trial.
Shogun
An enterprise-leaning builder that also runs on BigCommerce, with content syncing across stores on its Advanced plan.
- Pricing
- Draft Mode free with no publishing; Build $31/mo billed yearly for 25 pages
Best for: Multi-store brands that need content scheduling, store syncing and custom CMS collections
Pros
- Grow adds unlimited pages, content scheduling and global content sections.
- Advanced syncs content across stores and adds custom CMS collections for teams running several shops.
Cons
- The free Draft Mode cannot publish any page, so it is a trial of the editor, not a working plan.
- Build caps the store at 25 published pages, and the next tier costs about five times as much.
Replo
A chat-driven store agent that builds, edits and optimizes pages from prompts, priced for brands spending on ads.
- Pricing
- Free with limited one-time usage; Starter $119/mo or $99/mo billed yearly; Pro $599/mo or $499/mo yearly
Best for: Brands with real ad spend that want a chat-driven agent to build and update pages
Pros
- Starter includes more monthly usage than Free, 100,000 visitor sessions, full analytics, unlimited team members and a 1:1 setup call.
- Pro adds 5x Starter's usage, 500,000 visitor sessions, 10 hours of onboarding and a shared Slack channel with the Replo team.
Cons
- Starter is the most expensive entry plan on this list, about four times GemPages Build on monthly billing.
- Work is metered in credits and visitor sessions, so a traffic spike can push a store to Pro.
What it is
A Shopify page builder is an app that lets you design landing, product, collection and home pages with a visual editor instead of editing theme code. The pages publish into your existing Shopify theme.
Most builders now add AI page generation, analytics and A/B testing on higher tiers. If your theme already gives you the layouts you need, start with the best Shopify themes instead, because a good theme is cheaper than a builder subscription.
Why it matters
The page cap is where a cheap plan stops being cheap. PageFly's Builder plan holds 5 to 15 pages, EComposer's Standard holds 15 and Zipify's Starter holds 5 landing pages, so a store that adds a landing page for every seasonal campaign outgrows them fast and pays for the next tier anyway.
Testing is the second trap. GemPages sells page A/B testing through a separate product, Instant reserves it for Pro, and PageFly includes it from Optimize. A store that plans to test should price the plan that includes testing, not the entry tier.
Key features to look for
Pricing
Retailpresso data: for a store that keeps 20 pages live, the cheapest qualifying plan billed monthly for 12 months costs $348 on GemPages Build, $468 on PageFly Optimize, Shogun Build, Instant Starter or Zipify Pages Basic, $588 on EComposer Pro and $1,428 on Replo Starter. These are our arithmetic on list prices.
On yearly billing where it is sold, Shogun Build and Instant Starter fall to $372 a year, EComposer Pro to $468 and Replo Starter to $1,188. GemPages no longer sells yearly plans to new customers, and PageFly Optimize and Zipify Pages print no yearly price.
Add A/B testing and the order changes. PageFly Optimize and Zipify Basic include tests at that same monthly price, EComposer Pro includes them, Instant needs Pro, and GemPages needs its separate GemX product.
Prices checked on October 19, 2026 on GemPages, PageFly, EComposer, Instant, Zipify Pages, Shogun and Replo.
| Plan | Price | Best for |
|---|---|---|
| GemPages Free | $0 | 1 published page, drag-and-drop editor, MCP access, email and chat support |
| GemPages Build | $29 a month | Unlimited published pages, all page types, 20 theme sections, sales funnel |
| GemPages Optimize | $59 a month | All design elements, 100 theme sections, headless landing pages, scheduled publishing |
| GemPages Enterprise | $199 a month | For Shopify Plus and high-volume stores, with prioritized support |
| PageFly Builder | From $24 a month | 5 to 15 slots, 80 to 120 AI credits, analytics and AI Translator |
| PageFly Optimize | From $39 a month | 20 to 75 slots, A/B testing, heatmaps on 10 pages, sales funnel |
| PageFly Accelerate | $99 a month or $990 a year | Unlimited slots, 400 AI credits, 10 A/B tests at a time, heatmaps on 50 pages |
| EComposer Standard | $25 a month or $19 a month billed yearly | 15 live pages or sections, 200 AI credits, page analytics, 7+ extensions |
| EComposer Pro | $49 a month or $39 a month billed yearly | 50 live pages, A/B testing, popups, Shopify Markets, all extensions |
| EComposer Premium | $129 a month or $103 a month billed yearly | Unlimited pages and blog posts, unlimited A/B tests, upsells with no commission |
| Instant Starter | $39 a month or $31 a month billed yearly | Unlimited pages, 10 theme sections, 3 product templates, 1,000 AI credits |
| Instant Pro | $99 a month or $79 a month billed yearly | 20 theme sections, 10,000 A/B test sessions, heatmaps, cart drawers |
| Instant Business | $249 a month or $199 a month billed yearly | 50 theme sections, 10 product templates, 100,000 A/B test sessions |
| Zipify Pages Starter | $19 a month | 5 landing pages, 1 product page, 1 split test campaign, 50 AI copy generations |
| Zipify Pages Basic | $39 a month | 15 landing pages, 5 product pages, 1 collection page, 5 blog articles |
| Zipify Pages Advanced | $99 a month | Unlimited publishing and split tests, Markets, unlimited AI copy |
| Shogun Build | $39 a month or $31 a month billed yearly | 25 published pages, visual builder, page analytics, reusable sections |
| Shogun Grow | $199 a month or $159 a month billed yearly | Unlimited pages, content scheduling, global content sections |
| Shogun Advanced | $499 a month or $399 a month billed yearly | Content syncing across stores and custom CMS collections |
| Replo Starter | $119 a month or $99 a month billed yearly | Monthly usage and 100,000 visitor sessions a month, full analytics |
| Replo Pro | $599 a month or $499 a month billed yearly | 5x Starter's usage, 500,000 visitor sessions, onboarding and Slack support |
The bottom line
Start with GemPages if you want unlimited published pages at the lowest monthly price and can run A/B tests elsewhere. Choose PageFly when testing and heatmaps belong inside the builder, and EComposer when a small catalog and a tight budget matter most.
Instant suits design teams working from Figma, Zipify Pages suits stores that want split tests from the first tier, Shogun suits multi-store brands, and Replo suits brands with enough ad spend to justify its credit-based agent.
See the GemPages, PageFly, Replo and Zipify Pages profiles on Toolradar, plus our free Shopify apps, Shopify SEO apps, Shopify review apps and ecommerce analytics tools rankings, and how to reduce cart abandonment for what to test first.
Cite this: Retailpresso, "Best Shopify Page Builder Apps in 2026", November 2026.
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