Best SMS Marketing Apps for Shopify in 2026
Klaviyo bundles SMS into the email platform you already run. Postscript, Attentive and Recart sell SMS as the main product, with a real monthly floor before your first campaign.
Klaviyo fits stores already running email marketing: SMS starts at $15/mo for 1,250 credits, stacked on a free plan that includes 150 SMS credits a month. Postscript is the SMS-first specialist, from $49/mo minimum spend on Starter with per-message rates as low as $0.007 on its top tier. Attentive and Recart sell to larger lists, at custom pricing and $299/mo respectively, and Privy bundles SMS with email from $45/mo. Shopify's own Shopify Messaging needs no separate app and charges $0.012 per US text.
Key facts8 tools compared: Klaviyo, Postscript, Attentive, Omnisend, Recart, Emotive, Privy, Shopify…
- 8 tools compared: Klaviyo, Postscript, Attentive, Omnisend, Recart, Emotive, Privy, Shopify Messaging
- Postscript (best for: Stores that want SMS as a standalone product with a per-message rate that falls as volume grows): From $49/mo minimum spend (Starter, $0.009/SMS); Growth $100/mo, Professional $500/mo.
- Attentive (best for: Larger lists that want a dedicated AI-led SMS and email platform and will negotiate a rate): Free to install; 30-day minimum trial, then custom pricing by list size and messages sent.
- Omnisend (best for: Stores that want email and SMS on one bill and the lowest published per-message rate): Free (250 contacts); Standard $16/mo, Pro $59/mo (SMS from $0.007/message).
Every Shopify store gets pitched the same argument for SMS marketing: open rates email cannot match, sent to a channel customers actually check. What differs by app is where SMS sits inside the pricing. Klaviyo and Omnisend treat it as a paid add-on to an email-first plan.
Postscript, Attentive, Recart and Emotive build the whole subscription around text. Privy sells it as a third tier next to popups and email, and Shopify Messaging skips the third-party app entirely and bills per message inside the admin you already have.
We read the current Shopify App Store listing and pricing page for each of the eight below, in September 2026.
Retailpresso data: Toolradar, the software directory we run, evaluated 24 SMS marketing tools for its September 2026 ranking and lists a free plan on only 9 of them.
One name worth ruling out first: Yotpo SMS, built from Yotpo's 2020 acquisition of SMSBump, has been decommissioned and its dashboard no longer runs, confirmed on Yotpo's own SMS platform pages. Anyone still comparing SMSBump pricing is shopping for a product that no longer exists.
Top Picks
Based on features, real-world fit, and value for money.
SMS bundled into the email platform most Shopify stores already run, with a free tier that includes real SMS credits.
Free (250 contacts, 150 SMS credits/mo); SMS Plan $15/mo (1,250 credits), Email Plan from $20/mo.
Stores already running Klaviyo email that want SMS on the same segments and flows
The SMS-first specialist: no flat fee on Starter beyond its minimum spend, and per-message rates that fall as you scale.
From $49/mo minimum spend (Starter, $0.009/SMS); Growth $100/mo, Professional $500/mo.
Stores that want SMS as a standalone product with a per-message rate that falls as volume grows
No published list price: a 30-day trial, then a quote built around your list size and message volume.
Free to install; 30-day minimum trial, then custom pricing by list size and messages sent.
Larger lists that want a dedicated AI-led SMS and email platform and will negotiate a rate
| Tool | Pricing | Best for |
|---|---|---|
| Klaviyo | Free (250 contacts, 150 SMS credits/mo); SMS Plan $15/mo (1,250 credits), Email Plan from $20/mo. | Stores already running Klaviyo email that want SMS on the same segments and flows |
| Postscript | From $49/mo minimum spend (Starter, $0.009/SMS); Growth $100/mo, Professional $500/mo. | Stores that want SMS as a standalone product with a per-message rate that falls as volume grows |
| Attentive | Free to install; 30-day minimum trial, then custom pricing by list size and messages sent. | Larger lists that want a dedicated AI-led SMS and email platform and will negotiate a rate |
| Omnisend | Free (250 contacts); Standard $16/mo, Pro $59/mo (SMS from $0.007/message). | Stores that want email and SMS on one bill and the lowest published per-message rate |
| Recart | Free to install; Starter from $299/mo (23,000 SMS included, $0.010/SMS), Pro from $499/mo. | Stores already sending heavy SMS volume that want the rate to keep falling as the list grows |
| Emotive | From $100/mo (Starter, lists under 2,000, $0.015/SMS); Pro $200/mo, Advanced $300/mo. | Small lists that want an SMS-first app with an agency feel at the lowest specialist entry price |
| Privy | Email from $30/mo; Email and SMS $45/mo (1,500 contacts, 1,250 SMS credits). | Small stores that want popups, email and SMS priced together on one tier |
| Shopify Messaging | Free up to 10,000 emails/mo; SMS from $0.012/message (US) plus $2.15/mo toll-free fee. | Stores that want to skip a third-party app and bill SMS through Shopify itself |
Pricing read from each vendor's own pricing page, checked Sep 2026. 1 of 8 publishes prices for some plans and quotes the rest.
Klaviyo
SMS bundled into the email platform most Shopify stores already run, with a free tier that includes real SMS credits.
- Pricing
- Free (250 contacts, 150 SMS credits/mo); SMS Plan $15/mo (1,250 credits), Email Plan from $20/mo.
Best for: Stores already running Klaviyo email that want SMS on the same segments and flows
Pros
- Free plan includes 150 SMS/MMS credits a month on top of email for up to 250 contacts, so a new store can test SMS at no cost
- SMS and email share the same segments and flow builder, so a welcome series can fire an email then a text without new logic
- SMS Plan at $15/mo covers 1,250 SMS/MMS credits with carrier fees included, no separate per-message invoice to track
Cons
- Credits run out mid-cycle on the SMS Plan and overage bills separately from the Shopify invoice
- Built for stores already committed to email first; a store that only wants SMS pays for email tooling it may not use
Postscript
The SMS-first specialist: no flat fee on Starter beyond its minimum spend, and per-message rates that fall as you scale.
- Pricing
- From $49/mo minimum spend (Starter, $0.009/SMS); Growth $100/mo, Professional $500/mo.
Best for: Stores that want SMS as a standalone product with a per-message rate that falls as volume grows
Pros
- Starter has no flat monthly fee beyond the $49 minimum spend, so a small list pays close to its actual usage
- Per-message rate drops from $0.009 on Starter to $0.007 on Professional, rewarding volume without switching apps
- 4.7 stars across 1,208 Shopify App Store reviews, one of the highest review counts of the eight apps here
Cons
- Professional at $500/mo is a real jump from Growth's $100, and the AI plan adds $699/mo on top of that
- The minimum spend bills even a list too small to use it up in a given month
Attentive
No published list price: a 30-day trial, then a quote built around your list size and message volume.
- Pricing
- Free to install; 30-day minimum trial, then custom pricing by list size and messages sent.
Best for: Larger lists that want a dedicated AI-led SMS and email platform and will negotiate a rate
Pros
- Free to install with a minimum 30-day trial before any commitment, longer than most competitors on this list
- AI Essentials ships included on every plan rather than as a paid add-on
- 4.7 stars across 111 Shopify App Store reviews for an app aimed at larger lists
Cons
- Publishes no list price on its own pricing page or its Shopify listing; every plan past the trial is negotiated
- Long-term agreements are common after the trial, a heavier commitment than the month-to-month apps here
Omnisend
Email-first, with SMS turned on at the Pro tier and the cheapest published per-message rate of the apps that quote one.
- Pricing
- Free (250 contacts); Standard $16/mo, Pro $59/mo (SMS from $0.007/message).
Best for: Stores that want email and SMS on one bill and the lowest published per-message rate
Pros
- Free plan covers 250 contacts and 500 emails a month with no card required, plus basic automation
- SMS starts at $0.007 a message on Pro, the lowest published per-message rate of the apps that quote one
- 4.7 stars across 3,184 Shopify App Store reviews, the largest review count among the email-first apps here
Cons
- SMS is bolted onto an email-first Pro plan at $59/mo; a store that only wants SMS pays for unlimited email too
- Standard's $16/mo tier caps at 500 contacts and 6,000 emails, tight once a list grows past its first few thousand
Recart
The highest entry price on this list, in exchange for the steepest volume discount on per-message rates.
- Pricing
- Free to install; Starter from $299/mo (23,000 SMS included, $0.010/SMS), Pro from $499/mo.
Best for: Stores already sending heavy SMS volume that want the rate to keep falling as the list grows
Pros
- Unlimited contacts on the free plan, with no list-size cap before you ever pay
- Per-SMS rate falls fast with volume, from $0.010 on Starter to $0.0070 on Scale, rewarding a store that already texts heavily
- 1:1 strategy support ships from the Starter tier, not gated to the top plan
Cons
- Starter alone runs $299/mo, the highest entry price of any app on this list, before a single text is sent
- A dedicated short code costs $600/mo extra, on top of the plan and per-message rate
Emotive
The cheapest SMS-first entry point here, now built and supported under Privy's ownership.
- Pricing
- From $100/mo (Starter, lists under 2,000, $0.015/SMS); Pro $200/mo, Advanced $300/mo.
Best for: Small lists that want an SMS-first app with an agency feel at the lowest specialist entry price
Pros
- Starter plan is the cheapest SMS-first entry point on this list for a list under 2,000 subscribers
- Per-message rate drops to $0.008 on Advanced, and the vendor offers to match or beat a competitor's price
- Now operated by Bloom Digital By Privy on its Shopify listing, after Privy's acquisition of the company
Cons
- Pro and Advanced carry their own $200 and $400 monthly minimum spend on top of the plan fee
- 4 out of 5 stars across 94 Shopify App Store reviews, the smallest review base of the eight apps here
Privy
Popups, email and SMS in one bundle at $45/mo for a first 1,500 contacts and 1,250 SMS credits.
- Pricing
- Email from $30/mo; Email and SMS $45/mo (1,500 contacts, 1,250 SMS credits).
Best for: Small stores that want popups, email and SMS priced together on one tier
Pros
- Email and SMS bundle at $45/mo covers 1,500 contacts and 1,250 SMS credits in a single line item
- Popups-only plan starts at $24/mo for stores that only want on-site capture, no email or SMS commitment required
- 4.5 stars across 4,214 Shopify App Store reviews, the largest review base among the SMS-and-email bundlers here
Cons
- SMS credits are add-on math on top of the email tier; a fast-growing list pushes both numbers up at once
- SMS covers the US and Canada only today; UK and Australia are listed as coming soon
Shopify Messaging
No app to install: SMS and email send from the Shopify admin you already have, billed per message sent.
- Pricing
- Free up to 10,000 emails/mo; SMS from $0.012/message (US) plus $2.15/mo toll-free fee.
Best for: Stores that want to skip a third-party app and bill SMS through Shopify itself
Pros
- No separate app to connect; SMS and email send from inside the Shopify admin you already use
- First 10,000 emails a month are free, and SMS test sends, 25 a week, cost nothing
- 4.8 stars across 4,529 Shopify App Store reviews, the highest rating and largest review count on this list
Cons
- US SMS runs $0.012 a message plus a $2.15/mo toll-free number fee, on top of the Shopify plan you already pay
- Built for transactional and simple campaign sends; Shopify's own help documentation points buyers to a dedicated app for deeper automation
What it is
An SMS marketing app for Shopify collects phone number opt-ins, sends promotional and automated texts (welcome, abandoned cart, back in stock, post-purchase) and reports revenue back against Shopify's own order data.
Every app below connects through the Shopify App Store, and every text sent in the US carries a real per-message or per-credit cost on top of the monthly subscription.
TCPA still governs consent for all of them: a consumer's prior express written consent is required before a marketing text goes out, regardless of the FCC's one-to-one consent rule, which a federal appeals court vacated before it took effect.
Why it matters
The number on the plan tile is rarely the number that determines your bill. Postscript, Recart and Emotive charge a monthly seat plus a per-message rate that falls as volume rises, so a list growing from 2,000 to 10,000 subscribers can double a store's SMS invoice even at the same plan tier.
Klaviyo and Omnisend bundle SMS credits into an email-first plan, so the line looks cheap until the credits run out mid-month and overage bills separately.
Consent is not a formality. A text sent without documented, written consent risks a TCPA claim.
Every app here builds opt-in language and quiet hours into onboarding, but the store owner, not the app, carries the liability if a list was never genuinely double opted in.
Key features to look for
Pricing
Every app here that publishes a plan price shows it on both its own pricing page and its Shopify App Store listing, and none of the eight is fully quote-only except Attentive. The cheapest way to send a first text is Klaviyo's free plan, or Omnisend's free plan once you add the Pro tier that turns SMS on.
The highest fixed monthly floor before a single message goes out is Recart's Starter, quoted above.
Omnisend's own pricing page shows Standard and Pro at a lower rate than its Shopify App Store listing, a 30% discount off the list price shown in the table above, for the first three months only. We used the list price in the table below and note the promo separately here.
Attentive publishes no list price on its own site or its Shopify listing beyond a free 30-day trial: every plan past that is negotiated by list size and message volume, so it publishes no list price rather than a number we could quote.
Yotpo's SMSBump, still suggested by some older roundups, has been decommissioned and does not appear in this ranking.
We verified every price on the vendor's own pricing page and its Shopify App Store listing (see Klaviyo and Omnisend on Toolradar for standalone profiles) in September 2026.
Methodology: we read each app's current plan tiers and per-message rates, cross-checked them against its Shopify App Store listing for rating, review count and pricing tile, and confirmed live status on the vendor's own site.
For the wider app stack, see our best Shopify apps guide, and for support tooling that shares customer data with an SMS app, our Gorgias review. This page uses an affiliate link for Privy; we may earn a commission if you sign up, at no extra cost to you.
| Plan | Price | Best for |
|---|---|---|
| Klaviyo Free | Free | 250 contacts, 150 SMS/MMS credits a month |
| Klaviyo SMS Plan | $15/mo | 1,250 SMS/MMS credits, carrier fees included |
| Klaviyo Email Plan | From $20/mo | 251 to 500 contacts, scales with list size |
| Postscript Starter | $0/mo, $49/mo minimum spend | Campaigns, automations, unlimited segments; $0.009/SMS |
| Postscript Growth | $100/mo | Unlimited opt-in keywords, live chat support; $0.008/SMS |
| Postscript Professional | $500/mo | Dedicated CSM, priority support, API access; $0.007/SMS |
| Postscript AI | $699/mo | Brand Center, Infinity Testing and Shopper product |
| Attentive Free trial | Free, 30-day minimum trial | No plan tiers published; quote follows the trial |
| Attentive ongoing plans | Custom quote | Priced by list size and message volume |
| Omnisend Free | $0/mo | 250 contacts, 500 emails a month |
| Omnisend Standard | $16/mo ($11.20/mo, 30% off first 3 months) | 500 contacts, 6,000 emails a month, no SMS |
| Omnisend Pro | $59/mo ($41.30/mo, 30% off first 3 months) | 2,500 contacts, unlimited emails, SMS turned on |
| Recart Free | Free | Unlimited contacts, popups, flows and automations |
| Recart Starter | From $299/mo | 23,000 SMS included, $0.010/SMS after |
| Recart Pro | From $499/mo | 41,583 SMS included, $0.0085/SMS after |
| Recart Scale | From $999/mo | 100,000 SMS included, $0.0070/SMS after |
| Emotive Starter | $100/mo | List under 2,000, $0.015/SMS |
| Emotive Pro | $200/mo, $200 minimum spend | List 2,000 to 5,000, $0.01/SMS |
| Emotive Advanced | $300/mo, $400 minimum spend | List 5,000 to 10,000, $0.008/SMS |
| Privy Pop Ups & Displays | $24/mo | Up to 10,000 monthly pageviews, no email or SMS |
| Privy Email | $30/mo | Up to 1,500 email contacts, unlimited sends |
| Privy Email and SMS | $45/mo | 1,500 contacts and 1,250 SMS credits combined |
| Shopify Messaging email | Free up to 10,000 emails/mo, then $1/1,000 | Included with a Basic, Grow, Advanced or Plus plan |
| Shopify Messaging SMS (US) | $0.012/message | Plus a $2.15/mo toll-free number fee |
The bottom line
Start with Klaviyo if email already runs through it: the free plan's SMS credits are enough to test, and a low-cost paid tier buys more once you commit. Move to Postscript when SMS becomes its own channel and you want a rate that falls with volume from a modest starting floor.
Omnisend is the cheaper email-first alternative to Klaviyo if your list is smaller.
Attentive and Recart fit larger lists that can absorb a steep monthly floor for a bigger volume discount.
Privy is the simplest bundle for a small store adding popups, email and SMS on one bill. Emotive undercuts the SMS specialists on price for a small list.
Skip the third-party app entirely with Shopify Messaging if you want the lowest US per-message rate and do not need deep automation.
Related picks: the wider app stack sits in our best Shopify apps guide, loyalty and repeat-purchase tools in best loyalty program software, and recurring revenue in best subscription ecommerce platforms.
Cite this: Retailpresso, "Best SMS Marketing Apps for Shopify 2026", September 2026.
Frequently asked questions
What is the best SMS marketing app for Shopify in 2026?
How much does SMS marketing cost on Shopify?
Is there a free SMS marketing app for Shopify?
What happened to SMSBump?
Klaviyo vs Postscript vs Attentive: which should I pick?
Does Shopify have a built-in SMS marketing tool?
What is TCPA and why does it matter for Shopify SMS marketing?
Sources
Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.
- Klaviyo pricingchecked Sep 2026
Some offers on this page may be paid placements or contain affiliate links.
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