Amazon Seller Tool Prices 2026: Helium 10, Jungle Scout and 5 More

Amazon seller tools cost $19 to $129 a month for the entry paid plan on monthly billing in 2026, and the median across the six tools priced in dollars is $49. Sellerboard Standard starts lowest, SellerAmp at $19.95, Jungle Scout Starter and SmartScout Basic sit at the median, AMZScout costs $59.99 and Helium 10 Platinum tops the range. Keepa Pro bills in euros. Every price was read on the vendor's own pricing page on 19 October 2026.

The tools on this page do different jobs, so the cheapest one is not a substitute for the most expensive. Helium 10, Jungle Scout, SmartScout and AMZScout are product and keyword research suites. Sellerboard is a profit tracker, SellerAmp is a sourcing calculator for resellers, and Keepa is the price and sales-rank history most of the others build on. This tracker lists every self-serve plan side by side so you can price the stack your business model needs.

Retailpresso data: on yearly billing, the six dollar-priced entry plans cost a median of $348 a year, and paying yearly instead of monthly saves between 17% (SellerAmp) and 44% (AMZScout) on the entry plan. These figures are our arithmetic on the vendors' printed prices, October 2026.

Toolradar data: Toolradar tracks 687 e-commerce tools as of 19 October 2026, and the median cheapest paid plan across the 169 that publish a price matches the median entry plan in this tracker exactly.

Every plan, monthly and yearly

Prices are before tax, in US dollars, as printed on each vendor's pricing page on 19 October 2026. Keepa prices in euros, so it has no dollar figure here and is left out of every median and budget total. Where a vendor prints a yearly price only as a monthly rate (SmartScout, and Helium 10's Diamond), the table keeps that format. Cobalt, Jungle Scout's enterprise product, is quoted after a demo.

Five findings

1. Research suites cost more than single-job tools, by a wide margin. On monthly billing, the four research suites start at roughly two and a half to seven times Sellerboard's entry price (our arithmetic), while Sellerboard and SellerAmp each start under $20. A seller who only needs profit tracking or sourcing checks pays a fraction of a suite's price.

2. Yearly billing is worth the most on Jungle Scout, SmartScout and AMZScout. Jungle Scout Starter costs $588 over 12 months of monthly billing, and the yearly plan saves $240, a figure the page prints. SmartScout Basic drops to $29 a month on yearly billing, about 41% off. AMZScout's 12-month plan costs about 44% less than 12 single months.

3. Helium 10 has the highest entry price, and it also keeps a free account. Platinum costs more than twice the next research suite on monthly billing, while the free account gives limited access to the tools. Jungle Scout offers no free trial; its plans come with a 7-day money-back guarantee instead.

4. Two tools let you try before you pay. Sellerboard offers a 1-month free trial with no card required, and SellerAmp a 14-day free trial on every plan. SmartScout and Jungle Scout offer 7-day money-back guarantees rather than trials.

5. Seats and add-ons change the bill for teams. Jungle Scout bills each extra seat on Growth Accelerator and Brand Owner monthly or at $459 a year, and SmartScout charges per additional user on its first three plans. Helium 10 sells add-ons such as extra keyword tracking and an elite sellers group from $99 a month.

What a first year costs: two budgets

The plan you need depends on how you sell. Our arithmetic below prices one year on yearly billing for two common setups, using only printed prices.

A first-year private-label seller can cover research and profit tracking for less than half the cost of Helium 10 Platinum alone, by pairing Jungle Scout Starter with Sellerboard. The trade-off is two logins and two sets of limits; Platinum puts research and limited profit reporting in one account. Resellers pay far less overall, because sourcing needs a calculator and price history, not a full research suite. Keepa prices in euros, so its share of that budget is not converted: check the current price on Keepa's site.

How much do Amazon seller tools cost per month?

On monthly billing, the entry plan of a research suite runs from Jungle Scout and SmartScout at the low end, through AMZScout in the middle, to Helium 10 at the top. Single-job tools cost less: Sellerboard and SellerAmp both start under $20. Keepa Pro prices in euros; check the current price on Keepa's site.

On yearly billing, the entry plans fall to $15 a month for Sellerboard and $29 a month for Jungle Scout Starter and SmartScout Basic. That is why the first decision is usually the billing term, not the tool: a seller who will still be using the tool in month seven saves money by paying yearly on every product here.

The catch is the commitment. Jungle Scout's 7-day money-back window is short for a yearly charge, so use the monthly plan for the first month if you are not sure, then switch. Sellerboard's and SellerAmp's free trials let you test before paying either way.

Gotchas that change the bill

• Sales bands are suggestions, not limits. Helium 10 labels Platinum for sellers up to $100K a year in sales, but the plan cards describe the fit rather than a hard cap, so read the usage limits before you upgrade.
• Jungle Scout's seat count differs across its own page. The plan comparison shows 3 users on Brand Owner + CI, while the FAQ on the same page says 10. Confirm at checkout if you are buying for a team.
• Sellerboard prices by order volume. Standard covers 3,000 orders a month; a seller who crosses that moves to Professional whatever features they use.
• AMZScout sells 1, 3 and 12-month terms rather than a monthly subscription with a yearly toggle, and its add-on packs start at $99.99 per 12 months.
• Keepa's free tier is for shoppers. Price history and price-drop alerts are free; sales rank, Buy Box statistics and the Product Finder need Keepa Pro.

Which plan fits which seller

A first-time private-label seller on a tight budget should start with Jungle Scout Starter or SmartScout Basic on yearly billing, and add Sellerboard once orders start. A seller already running ads with six-figure sales gets more from Helium 10 Diamond or Jungle Scout Brand Owner + CI, where the competitive intelligence and team seats justify the price. A reseller buying from retail or wholesale needs SellerAmp and Keepa Pro, not a research suite.

For the marketplace's own charges, read our Amazon seller fees guide and the marketplace seller fees comparison. For tool picks rather than prices, see best tools for Amazon FBA beginners and best product research tools.

FAQ

How much do Amazon seller tools cost per month in 2026?

The entry paid plans in this tracker cost $19 to $129 a month on monthly billing, read on vendor pages on 19 October 2026. The median across the six tools priced in dollars is matched exactly by Jungle Scout Starter and SmartScout Basic.

How much does Helium 10 cost?

Platinum is $129 a month, or $99 a month on yearly billing, and Diamond is $359 a month, or $279 on yearly billing. Enterprise starts at $1,499 a month, billed annually. Helium 10 also has a free account with limited access. Our Helium 10 pricing breakdown covers each plan's limits.

How much does Jungle Scout cost?

Starter is $49 a month or $348 a year, Growth Accelerator $79 a month or $588 a year, and Brand Owner + CI $149 a month or $1,548 a year. There is no free trial, only a 7-day money-back guarantee. See our Jungle Scout pricing guide for seat and segment costs.

What is the cheapest Amazon seller tool?

Sellerboard Standard is the cheapest paid plan in this tracker, at $19 a month or $179 a year, but it is a profit tracker. The cheapest research suites on monthly billing are Jungle Scout Starter and SmartScout Basic, at the same monthly price.

Is Helium 10 or Jungle Scout cheaper?

Jungle Scout costs less at the entry level. Its entry plan costs well under half of Helium 10 Platinum's monthly price, and on yearly billing $348 a year against $1,188. Our Helium 10 vs Jungle Scout comparison covers the feature trade-offs.

Do Amazon seller tools offer free trials?

Sellerboard offers 1 month free and SellerAmp 14 days. Helium 10 has a free account with limited access. Jungle Scout and SmartScout offer 7-day money-back guarantees instead of trials.

Methodology

We read the pricing pages of Helium 10, Jungle Scout, Sellerboard, SellerAmp SAS, AMZScout, SmartScout and Keepa on 19 October 2026 and recorded every self-serve plan's monthly and yearly price. Sources: Helium 10 pricing, Jungle Scout Catalyst plans, Sellerboard pricing, SellerAmp pricing, AMZScout pricing, SmartScout pricing and Keepa. Yearly savings, medians and first-year budgets are our arithmetic on those printed prices. This is a price tracker, not a ranking: tools appear in no order of preference. See how we rate.

Cite this: Retailpresso, "Amazon Seller Tool Prices 2026: Helium 10, Jungle Scout and 5 More", November 2026.

Related reading: Helium 10 review, Jungle Scout review, best Amazon seller tools, AI for Amazon sellers and dropshipping supplier fees.

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