Marketplace Seller Fees 2026: Amazon, eBay, Etsy, TikTok and Walmart Compared

TikTok Shop charges sellers the lowest fees of the five big US marketplaces in 2026: a 6% referral fee on most categories, so a $50 sale costs $3.00. Etsy comes second at $5.20 on the same sale, then eBay at $7.20, Walmart at $7.50 and Amazon at $8.49 on its Individual plan. The ranking holds at $20 and $150, with one exception covered below: Amazon's Professional plan.

Our read: the headline percentage is only half of the bill. Etsy and eBay add small per-order or per-listing charges that hurt cheap items most, and Amazon adds a per-item or monthly plan fee before its referral cut. A seller of $20 items and a seller of $150 items should rank these marketplaces differently, which is why the tables below use three price points.

Rates were read on 19 October 2026 on Amazon's selling pricing page, eBay's selling fees page, Walmart's referral fee schedule, and TikTok Shop's referral fee policy and category rate table. Etsy's listing, transaction and Offsite Ads fees come from its 2025 annual report, and its US payment processing rate from the Etsy Payments Policy, read on 25 September 2026.

Dupple data: on a $50 home goods sale shipped by the seller, as of October 2026, the five marketplaces keep between 6.0% and 17.0% of the price by our arithmetic on their published rates, a spread of $5.49 per order. At 100 orders a month, picking the cheapest over the most expensive is worth $549 a month before any ads or fulfillment.

Marketplace fees at a glance

Each marketplace sets rates by category, so the 15% rows are not universal. Walmart's schedule runs from 3% to 20% depending on category and price, Amazon's from 5% to 45%, and TikTok Shop's table lists 5% or 6% for nearly every category, with 3% on the part of a collectible sale above $10,000.

What a seller keeps on a mid-priced sale

The scenario is a single $50 home goods item, no shipping charged to the buyer, shipped by the seller, with no ads. Each row applies the marketplace's published rates for that category; the totals are our arithmetic.

Etsy's $5.20 stacks three charges: the $0.20 listing fee, $3.25 in transaction fees and $1.75 in payment processing. eBay's $7.20 is two, the 13.6% fee and the $0.40 per-order charge. Walmart and Amazon take one percentage, plus Amazon's plan fee on top.

Amazon's Professional plan beats Individual once a seller moves about 40 items a month, because $39.99 a month equals 40 Individual fees of $0.99. Below that volume, Individual is the cheaper Amazon account, and above it every extra sale widens Professional's lead.

Do the rankings change with price?

Only at the margins. Small orders punish per-order and per-listing fees, while big orders spread them thin. The table applies the same rates to a $20 and a $150 item.

On the cheap item, eBay's per-order charge pushes it above Walmart, and Amazon's $0.99 item fee lifts its share to a fifth of the sale. At $150 those fixed charges fade, eBay drops back below Walmart, and Amazon Individual sits within a point of Walmart. TikTok Shop's share never moves, because its fee has no fixed part to spread.

The fees the headline rate leaves out

Every marketplace has a second layer of charges that can outweigh the referral fee. These are the ones that move a seller's real take the most.

• Etsy Offsite Ads: when an Etsy ad on another site drives the sale, the seller pays an extra 12% or 15% of the sale, depending on sales volume. On the mid-priced sale above that adds $6.00 or $7.50 and turns Etsy from second-cheapest into the most expensive.
• TikTok Shop refunds: TikTok returns the referral fee on a refunded order but keeps a refund administration fee of 20% of that fee, capped at $5 per SKU.
• Amazon media closing fee: media items pay $1.80 per item on top of the referral fee.
• eBay listing fees: after 250 free listings a month, each new listing costs $0.35 per category, and Good 'Til Cancelled listings renew monthly.
• Walmart and Amazon fulfillment: both sell warehousing and shipping services billed on top of the referral fee, which can add more than the referral itself on a cheap item. Our Walmart seller fees and Amazon seller fees guides break those down.

Marketing costs sit outside this table too. TikTok Shop sellers who pay creators an affiliate commission set that rate themselves, and it stacks on top of the referral fee, so the real cost of a creator-driven sale is the two added together. Our TikTok Shop seller fees guide walks through that math.

Which marketplace is cheapest for your products?

• Low-priced items under about $25. TikTok Shop, then Etsy for handmade or vintage. Amazon Individual is the costliest here because of the per-item fee.
• Handmade, vintage and craft supplies. Etsy, as long as Offsite Ads stay a small share of sales; above that the extra 12% to 15% erases its lead.
• Used goods and collectibles. eBay, whose final value fee covers payment processing and whose 250 free listings a month suit a large catalog of one-off items.
• Branded or replenishable products at volume. Amazon Professional or Walmart, where the referral rates match in many categories and the audience is larger.
• Wholesale to stores. None of these: Faire works on commission per wholesale order, explained in our Faire seller fees guide.

Many sellers list on several of these at once. Our best crosslisting apps ranking compares the tools that sync inventory across them, and Etsy seller fees and eBay seller fees give each marketplace its full fee walkthrough.

Read next

Sellers comparing marketplaces with running their own store should read the Shopify pricing breakdown and the free ecommerce website guide. Amazon sellers can compare research and repricing tools in best Amazon seller tools, and TikTok sellers have their own best TikTok Shop tools list.

How we compared

We read each marketplace's US fee schedule on its own site on 19 October 2026, except Etsy, whose fee figures come from its 2025 annual report and its Etsy Payments Policy, read on 25 September 2026. Each scenario applies the published rate for the home goods category, with no shipping charge, no ads and no fulfillment service; the totals and shares are our arithmetic, not marketplace quotes. Category rates differ, so re-run the math with your own category before choosing a channel. Louis Corneloup, founder of Toolradar and Dupple, is the author.

FAQ

Which marketplace has the lowest seller fees in 2026?

TikTok Shop, with a 6% referral fee on most US categories that covers every TikTok Shop fee except shipping and tax. On a $50 sale that is $3.00, against $5.20 on Etsy, $7.20 on eBay, $7.50 on Walmart and $8.49 on Amazon's Individual plan.

Is Etsy cheaper than eBay for sellers?

Usually, yes. Etsy charges a 6.5% transaction fee, a $0.20 listing fee and 3% + $0.25 processing for US shops, about 10% of a mid-priced sale. eBay's 13.6% final value fee plus a $0.40 per-order charge comes to 14.4% on the same sale. An Etsy sale driven by Offsite Ads costs an extra 12% or 15%, which flips the result.

How much does Amazon charge to sell?

Amazon charges a referral fee of 5% to 45% depending on category, 15% for Home and Kitchen with a $0.30 minimum, plus $0.99 per item on the Individual plan or $39.99 a month on Professional. Fulfillment by Amazon and storage are billed separately.

Does Walmart Marketplace charge a monthly fee?

No. Walmart charges no setup or monthly fee; sellers pay a referral fee only when an item sells, from 3% to 20% by category. Walmart Fulfillment Services costs extra if you use it.

Did TikTok Shop raise its referral fee?

TikTok's published policy sets the standard referral fee at 6% per order since 1 April 2024, and its category table lists that same rate for most US categories. Your Seller Center statement shows the rate applied to your own orders, so check it if a promotional plan or category exception applies.

Which marketplace is best for low-priced items?

TikTok Shop, because its fee has no fixed per-order part: a $20 sale costs $1.20. Amazon's Individual plan is the costliest for cheap items at $3.99 on that same sale, a fifth of the price.

Cite this: Retailpresso, "Marketplace Seller Fees 2026: Amazon, eBay, Etsy, TikTok and Walmart Compared", November 2026.

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