Yotpo Review

Yotpo sells reviews and loyalty under one contract. Whether that is worth the money depends less on features than on your monthly order count, because Yotpo bills by orders and sets the price on a slider.

This review is for Shopify and other ecommerce operators past their first sales who are weighing Yotpo against the review apps and loyalty tools they already know. It reads the prices on Yotpo's own pricing pages and on each competitor's pricing page.

It is a pricing and feature read, not a hands-on test of the product. Methodology: list prices only, read on each vendor's own pricing page in October 2026, compared at one scenario of 500 orders a month.

Toolradar data: we evaluated 32 reviews and UGC tools in our Best Reviews and UGC Tools guide, and 12 of them have a free plan. Our Yotpo profile also tracks 642 user reviews on G2 and Capterra. Those counts show how crowded the category is before you read a single vendor price.

Yotpo is a customer content and loyalty platform for ecommerce brands. Its homepage sells three products. Reviews and UGC collects and displays customer content, including photo and video reviews. Loyalty and Referrals runs points and referral programs.

Discover is pitched as a way to control how AI ranks and recommends your products, and it is custom-priced.

The homepage claims more than 30,000 growing brands use Yotpo, a vendor claim with no date attached. The Bundle combines Reviews and Loyalty for less than buying each one separately, according to Yotpo's FAQ, so price the bundle first if you want both.

For the wider field of review tools, start with our best customer review platforms ranking. For the wider app stack, see best Shopify apps.

Yotpo's price is set on a slider. Each product page has one: you set your monthly orders and the matching plan and price appear, as the FAQ explains. That makes the bill a function of order volume, so a store with a holiday spike should price its peak month, not its average.

The plan cards show Starter and Pro as the two paid Reviews tiers, both for up to 500 orders a month, at the monthly prices in the table below. Premium and Enterprise are custom quotes. The Free plan covers up to 50 monthly orders at $0.

Once a store grows past that, it has to pick a paid tier, and that step is the real decision.

Review requests are the feature buyers assume is metered. The pricing page's feature table lists automatic post-purchase review request emails and reminder requests by email and SMS. It publishes no quota for either, so the order count is the only meter it states for Reviews.

Yotpo's pricing page shows the Reviews plan cards as Free (up to 50 orders), Starter, Pro, and custom quotes for Premium and Enterprise. Starter and Pro both cover up to 500 orders a month.

The FAQ on the same page, and a second Reviews pricing page, say paid Reviews plans start at $15 a month and rise with order volume.

The order slider on each product page gives the exact price for your store. Source: Yotpo pricing, verified October 2026.

The scenario is a store at 500 orders a month that wants reviews and loyalty.

At the Starter card price, Reviews costs $89 x 12 = $1,068 a year. Loyalty costs at least $199 x 12 = $2,388 a year, since the FAQ gives that as the starting price. Together that is $3,456 a year before any step up.

The same 500-order store on reviews alone has cheaper published options.

Junip's Free plan lists unlimited orders and review requests at $0. Its Core plan is $29 a month, or $348 a year at the monthly rate, with the same unlimited limits (Junip pricing).

Fera's Small plan is $19 a month billed yearly, $228 a year, for up to 2,000 orders and 1,000 review requests (Fera pricing).

On loyalty, Smile.io's Essential plan costs $180 a year at the monthly rate, for up to 500 monthly orders, the same volume (Smile.io pricing).

Okendo publishes no list price; its plans are sold through sales (Okendo pricing). If email is the bigger line on your bill, compare Klaviyo pricing before you commit.

Yotpo fits an ecommerce store at 500 orders a month that wants reviews and loyalty under one vendor. At that volume the Starter card is the number to budget, and the loyalty bill sits on top of it.

Syndication across domains and retail sits in Premium and Enterprise, both quote-only, so budget for a sales call if you need them.

It is a weaker fit when reviews are the only job. At 500 orders a month, Fera and Junip publish lower monthly prices for reviews, and Junip's Free plan is worth checking first for a store that is only testing.

Read our best customer review platforms ranking before you commit: the list also covers Judge.me, Trustpilot, Okendo and Loox.

Stores under 50 orders a month can start on the free Reviews plan and see whether review volume justifies a paid tier.

Loyalty's free plan suits a store that is not yet ready for paid tiers. If your stack is email first, compare Privy, and check the loyalty software list before you pick a paid tier.