Best Email Marketing Apps for Shopify in 2026
Klaviyo's free plan covers 250 contacts before its paid tiers move to a contact calculator with no flat price. Omnisend, Mailchimp and Brevo still publish one.
Klaviyo is the default Shopify pick: free for 250 contacts and 500 emails a month, then priced by an on-site contact calculator that shows no flat monthly figure. Omnisend is the cheaper alternative with a published price, Standard at $16/mo for 500 contacts and unlimited emails on Pro at $59/mo. Mailchimp starts at $13/mo on Essentials and reaches $350/mo on Premium. Shopify Email sends 10,000 emails a month free with no separate app, then $1 per 1,000 after. Privy bundles popups and email from $30/mo, and Brevo has the cheapest paid entry point at $9/mo.
Key facts9 tools compared: Klaviyo, Omnisend, Mailchimp, Privy, Shopify Email, Brevo, Seguno, Sendlane…
- 9 tools compared: Klaviyo, Omnisend, Mailchimp, Privy, Shopify Email, Brevo, Seguno, Sendlane, Drip
- Omnisend (best for: Stores that want Klaviyo's contact-based pricing model with a published number instead of a calculator): Free (250 contacts, 500 emails/mo); Standard $16/mo (500 contacts), Pro $59/mo (unlimited emails).
- Mailchimp (best for: Stores that want a familiar name and a published price at every contact count on the calculator): Free (250 contacts, 500 sends/mo); Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo.
- Privy (best for: Small stores that want popups, email and SMS priced together on one bill): Email from $30/mo (0-1,500 contacts, unlimited sends); SMS add-on: 250 free credits included; pop-ups from $24/mo.
Every Shopify store gets the same pitch for email: it is the channel you own, unlike a social feed an algorithm can bury. What splits these apps is how the bill is built. Klaviyo and Mailchimp price by contact count with a generous free tier.
Omnisend and Brevo publish a flat starting price that undercuts both. Seguno and Sendlane bill through usage, Seguno per subscriber inside the Shopify billing system and Sendlane per email sent regardless of list size.
Shopify Email skips the third-party app and Drip and Privy sit in between, one ecommerce-only and priced high, the other a popup-and-email bundle priced low.
We read the current pricing page for each of the nine below, in September 2026.
Retailpresso data: Toolradar, the software directory we run, tracks 106 email marketing tools as of September 2026, and only 5 of the 10 tools on its top ranking publish a self-serve paid price rather than routing a buyer to a calculator or a sales call.
Klaviyo isn't in that top 10, but its own pricing page shows the same gap: no flat monthly figure for paid plans. Disclosure: Dupple's six sister newsletters (Techpresso, Cyberpresso, MarketingShot, Finpresso, Devshot and AIpresso) run on beehiiv, not any app ranked on this page.
Top Picks
Based on features, real-world fit, and value for money.
The default Shopify pick, free up to 250 contacts and 500 emails a month, with paid pricing set by an on-site calculator rather than a published tier.
Free: 250 contacts, 500 emails/mo, $5 SMS credit/mo. Paid tiers: check current pricing (contact calculator).
Shopify stores that want the category leader and can start on its free tier
A published tier ladder instead of a calculator, with a fixed number for every plan up to unlimited emails and SMS turned on.
Free (250 contacts, 500 emails/mo); Standard $16/mo (500 contacts), Pro $59/mo (unlimited emails).
Stores that want Klaviyo's contact-based pricing model with a published number instead of a calculator
The best-known name here, with four published tiers running from free to its high-volume plan, and a send limit tied to a multiple of your contact count.
Free (250 contacts, 500 sends/mo); Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo.
Stores that want a familiar name and a published price at every contact count on the calculator
| Tool | Pricing | Best for |
|---|---|---|
| Klaviyo | Free: 250 contacts, 500 emails/mo, $5 SMS credit/mo. Paid tiers: check current pricing (contact calculator). | Shopify stores that want the category leader and can start on its free tier |
| Omnisend | Free (250 contacts, 500 emails/mo); Standard $16/mo (500 contacts), Pro $59/mo (unlimited emails). | Stores that want Klaviyo's contact-based pricing model with a published number instead of a calculator |
| Mailchimp | Free (250 contacts, 500 sends/mo); Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo. | Stores that want a familiar name and a published price at every contact count on the calculator |
| Privy | Email from $30/mo (0-1,500 contacts, unlimited sends); SMS add-on: 250 free credits included; pop-ups from $24/mo. | Small stores that want popups, email and SMS priced together on one bill |
| Shopify Email | Free up to 10,000 emails/mo on a Shopify store; then $1 per 1,000 additional emails ($0.001/email). | Stores that want to skip a third-party app and send from the Shopify admin they already pay for |
| Brevo | Free (300 emails/day, no card); Starter $9/mo (5,000 emails/mo), Standard $18/mo, Professional $499/mo. | Small lists that send often and want the cheapest real paid plan on this page |
| Seguno | Free (up to 250 subscribers); Standard from $35/mo (2,500 subscribers included), billed through Shopify. | Shopify stores that want email, popups and product reviews billed as one Shopify app charge |
| Sendlane | From $100/mo (50,000 emails/mo, $2 CPM overage); unlimited contacts; 60-day free trial, no free plan. | Stores with a large but selectively-emailed list that do not want to pay per contact |
| Drip | From $39/mo (1-2,500 contacts, unlimited sends); 14-day free trial, no card; no free plan. | Ecommerce-only stores that want unlimited sends and skip general-purpose marketing features |
Pricing read from each vendor's own pricing page, checked Sep 2026. 1 of 9 publishes prices for some plans and quotes the rest.
Klaviyo
The default Shopify pick, free up to 250 contacts and 500 emails a month, with paid pricing set by an on-site calculator rather than a published tier.
- Pricing
- Free: 250 contacts, 500 emails/mo, $5 SMS credit/mo. Paid tiers: check current pricing (contact calculator).
Best for: Shopify stores that want the category leader and can start on its free tier
Pros
- Free plan includes 250 active profiles, 500 email sends a month and $5 of mobile messages, enough to test the platform at no cost
- Email and SMS share the same segments and flow builder, so a welcome series can fire an email then a text without new logic
- 350+ app marketplace integrations, including direct Shopify, WooCommerce and BigCommerce connections, the deepest ecommerce data layer of the apps here
Cons
- The pricing page shows no flat monthly figure for paid Marketing or SMS plans; you must enter your contact count to see a price
- Free plan caps at 500 email sends a month, tight once a store has repeat customers and a welcome flow running
Omnisend
A published tier ladder instead of a calculator, with a fixed number for every plan up to unlimited emails and SMS turned on.
- Pricing
- Free (250 contacts, 500 emails/mo); Standard $16/mo (500 contacts), Pro $59/mo (unlimited emails).
Best for: Stores that want Klaviyo's contact-based pricing model with a published number instead of a calculator
Pros
- Every tier shows a fixed price on the pricing page for 500 contacts, no contact count needed to see a number
- Free plan covers 250 contacts and 500 emails a month with no card required, plus basic automation
- Pro at $59/mo includes unlimited monthly emails and turns on SMS from $0.007 a message, cheaper than most SMS add-ons
Cons
- Standard's entry tier caps at 500 contacts and 6,000 emails a month, tight once a list grows past its first few thousand
- A first-3-months prepay discount (30% off) is a temporary rate, not the list price shown in the table below
Mailchimp
The best-known name here, with four published tiers running from free to its high-volume plan, and a send limit tied to a multiple of your contact count.
- Pricing
- Free (250 contacts, 500 sends/mo); Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo.
Best for: Stores that want a familiar name and a published price at every contact count on the calculator
Pros
- Compare-plans page lists Free, Essentials, Standard and Premium with a starting price for each, no login required to see them
- Standard's monthly send limit is 12 times your contact count, so a 2,000-contact list can send 24,000 emails a month
- Free plan allows 500 sends a month (250 a day) for up to 250 contacts, enough for a first campaign
Cons
- Premium's entry price for 10,000 contacts is the highest published figure of any tier ladder on this page
- Essentials drops A/B testing and some automation triggers that Standard and Premium include
Privy
Popups, email and SMS bundled on one bill for a first 1,500 contacts, with unlimited email sends at every tier.
- Pricing
- Email from $30/mo (0-1,500 contacts, unlimited sends); SMS add-on: 250 free credits included; pop-ups from $24/mo.
Best for: Small stores that want popups, email and SMS priced together on one bill
Pros
- Email plan includes unlimited sends from its entry tier, no separate send-volume charge to track
- SMS add-on starts free with 250 credits included, and unused credits roll over to the next billing period
- Pop-ups-only plan starts at $24/mo for stores that only want on-site capture, no email or SMS commitment required
Cons
- Priced by mailable contacts on a slider; the $30/mo figure only holds up to 1,500 contacts before the price rises
- 15-day free trial is shorter than Sendlane's 60-day trial, less time to test flows against real order volume
Shopify Email
No separate app or login: 10,000 emails a month free inside your existing Shopify plan, then a flat per-thousand overage rate.
- Pricing
- Free up to 10,000 emails/mo on a Shopify store; then $1 per 1,000 additional emails ($0.001/email).
Best for: Stores that want to skip a third-party app and send from the Shopify admin they already pay for
Pros
- No separate account, contact sync or app fee; campaigns send from the same admin as orders and products
- 10,000 free emails a month covers a small list's full campaign volume before any charge applies
- Overage bills a flat rate per 1,000 emails, simple to estimate against a known send volume
Cons
- Requires an active, paid Shopify plan; there is no standalone Shopify Email account without a store subscription
- No SMS, and automation and segmentation are lighter than the dedicated apps on this page
Brevo
The cheapest paid entry point here for 5,000 emails a month, with a free plan capped by daily sends instead of contacts.
- Pricing
- Free (300 emails/day, no card); Starter $9/mo (5,000 emails/mo), Standard $18/mo, Professional $499/mo.
Best for: Small lists that send often and want the cheapest real paid plan on this page
Pros
- Starter's list price on monthly billing is the lowest paid entry point of any app on this page
- Free plan has no contact cap, only a send limit, useful for a large but infrequently emailed list
- Professional at $499/mo includes 150,000 emails a month and 10 seats, more volume per dollar than Mailchimp's Premium
Cons
- Marketing automation and A/B testing are gated to the Standard tier and above, not included on Starter
- Shown prices carry a 10% annual-billing discount by default on the pricing page; the table below uses the monthly list price instead
Seguno
A Shopify-native app that bills through your Shopify invoice, free under 250 subscribers and from $35/mo above that.
- Pricing
- Free (up to 250 subscribers); Standard from $35/mo (2,500 subscribers included), billed through Shopify.
Best for: Shopify stores that want email, popups and product reviews billed as one Shopify app charge
Pros
- Charges appear on the regular Shopify bill, no separate card or invoice to manage
- Free for shops with 250 or fewer subscribers, with a 10-day trial of the paid tier available from the free plan
- Standard bundles popups, product reviews and banners with email, three tools most apps here sell separately
Cons
- Pricing beyond the $35/mo, 250-subscriber entry point is set by a subscriber-count slider with no published table
- Built specifically for Shopify; there is no version for BigCommerce, Wix or WooCommerce stores
Sendlane
Unlimited contacts for one send-based price covering 50,000 emails a month, with the longest free trial on this page.
- Pricing
- From $100/mo (50,000 emails/mo, $2 CPM overage); unlimited contacts; 60-day free trial, no free plan.
Best for: Stores with a large but selectively-emailed list that do not want to pay per contact
Pros
- Contacts are unlimited; the bill is set by how many emails you send, not how many people are on the list
- 60-day free trial, the longest of any app here, though capped at 100 contacts and 500 sends during the trial
- SMS add-on starts at $0.009 a credit inclusive of carrier fees, with a $10 monthly activation fee
Cons
- No permanent free plan; its entry price is the floor once the trial ends
- Overage past the included 50,000 emails runs $2.00 per 1,000 sends (CPM), and the published page does not break out higher tiers
Drip
Built only for ecommerce, priced for up to 2,500 contacts with unlimited email sends at every tier.
- Pricing
- From $39/mo (1-2,500 contacts, unlimited sends); 14-day free trial, no card; no free plan.
Best for: Ecommerce-only stores that want unlimited sends and skip general-purpose marketing features
Pros
- Every plan includes unlimited email sends, up to 50 workflows and open API access, no separate automation tier to buy into
- 14-day free trial needs no credit card, and the vendor includes free migration from a prior platform
- Dynamic segments, onsite campaigns and unlimited sub-accounts all ship on the $39/mo entry tier, not held back for a higher plan
Cons
- No free plan; its entry price is the floor the moment the trial ends, higher than Brevo, Omnisend or Mailchimp's entry price
- Built for ecommerce only, so a store also running a content blog or non-commerce list gets less use from it
What it is
An email marketing app for Shopify collects customer opt-ins, builds and sends campaigns and automated flows (welcome, abandoned cart, win-back, post-purchase) and reports revenue back against Shopify's own order data.
Every app below connects through the Shopify App Store or a direct integration, and most bill by contact count, email volume or a mix of both.
Why it matters
The number on the homepage is rarely the number you pay. Klaviyo and Seguno both show a low anchor price, then move to a calculator once you enter a real contact count, so the figure you see before signing up is not a quote for your list.
Mailchimp and Omnisend publish the full tier ladder instead, which makes a three-year cost easier to model before you commit.
The other split is what free actually includes. Klaviyo's free plan caps at 250 contacts and 500 emails a month, tight for a store with any repeat traffic.
Shopify Email's free allowance is ten times that, 10,000 emails a month, but only inside a paid Shopify plan you are already covering. Brevo is the only one here that is free by send volume, not by list size, which suits a small list that emails often more than a large one that emails rarely.
Key features to look for
Pricing
Six of the nine apps here publish a fixed number for their cheapest paid tier, listed in the table below; the other two, Klaviyo and Seguno, show a real free-plan price but move to a slider once you enter a contact count for the paid tiers, so we report their free plan in full and note that the paid figure is not a flat, publishable number today.
Brevo's pricing page applies a 10% discount by default for annual billing; we used the monthly list figure in the table below. Omnisend's Standard and Pro tiers show a 30% discount for a three-month prepay; the list price without that promo is what we quote.
Seguno's higher tiers (up to 25,000 subscribers) are set by a slider with no static published number past its entry point, so we report that entry figure only.
We verified every price on the vendor's own pricing page (see Klaviyo and Omnisend on Toolradar for standalone profiles) in September 2026.
Methodology: we read each app's current pricing page and, where public, its Shopify App Store listing, noted plan names, contact and send limits, free-plan caps and billing basis, and confirmed live status on the vendor's own site.
For the wider app stack, see our best Shopify apps guide, and for the text-message channel that pairs with most of these, our best SMS marketing apps for Shopify.
This page uses an affiliate link for Privy; we may earn a commission if you sign up, at no extra cost to you.
| Plan | Price | Best for |
|---|---|---|
| Klaviyo Free | Free | 250 active profiles, 500 email sends a month, $5 of mobile messages |
| Klaviyo paid (Marketing, SMS) | Check current pricing | Set by a contact-count calculator on klaviyo.com/pricing, no flat figure shown |
| Omnisend Free | $0/mo | 250 contacts, 500 emails a month |
| Omnisend Standard | $16/mo ($11.20/mo, 30% off first 3 months) | 500 contacts, 6,000 emails a month |
| Omnisend Pro | $59/mo ($41.30/mo, 30% off first 3 months) | 2,500 contacts, unlimited emails, SMS turned on |
| Mailchimp Free | $0/mo | Up to 250 contacts, 500 sends a month (250 a day) |
| Mailchimp Essentials | From $13/mo | 500 contacts included, sends 10 times the contact count |
| Mailchimp Standard | From $20/mo | 500 contacts included, sends 12 times the contact count |
| Mailchimp Premium | From $350/mo | 10,000 contacts included, sends 15 times the contact count |
| Privy Email | From $30/mo | 0 to 1,500 mailable contacts, unlimited email sends |
| Privy SMS Add-on | From $0/mo | 250 SMS credits included, unused credits roll over |
| Privy Pop-ups & Displays only | From $24/mo | Up to 10,000 monthly page views, no email or SMS |
| Shopify Email | Free up to 10,000 emails/mo | Requires an active, paid Shopify plan |
| Shopify Email overage | $1 per 1,000 emails | $0.001 per additional email sent past 10,000 |
| Brevo Free | $0/mo | Up to 300 emails a day, no credit card, no contact cap |
| Brevo Starter | $9/mo | 5,000 emails a month, AI content generator included |
| Brevo Standard | $18/mo | Adds marketing automation, A/B testing, 1 landing page |
| Brevo Professional | $499/mo | 150,000 emails a month, 10 seats, phone support |
| Seguno Free | Free | Up to 250 subscribers |
| Seguno Standard | From $35/mo | 2,500 subscribers included, unlimited sending, billed through Shopify |
| Sendlane | From $100/mo | 50,000 emails a month included, unlimited contacts |
| Drip | From $39/mo | 1 to 2,500 contacts, unlimited email sends |
The bottom line
Start with Klaviyo if you want the category leader and are fine testing on its free 250-contact tier before checking its calculator for a real paid quote. Omnisend is the better pick when you want a published price at every tier.
Mailchimp suits a store that wants a familiar name and a generous send multiplier per contact.
Shopify Email is the free layer almost every store should have running regardless of what else they pick.
Brevo wins on price for a small, frequent sender. Privy and Seguno fit stores that want popups or reviews bundled with email on one bill.
Sendlane and Drip suit stores with a large list or an ecommerce-only feature set willing to pay a real monthly floor for unlimited or high-volume sending.
Related picks: text-message marketing sits in our best SMS marketing apps for Shopify guide, the wider app stack in best Shopify apps, and customer support tooling that shares the same order data in our Gorgias review.
Cite this: Retailpresso, "Best Email Marketing Apps for Shopify 2026", September 2026.
Frequently asked questions
What is the best email marketing app for Shopify in 2026?
How much does email marketing cost on Shopify?
Is there a free email marketing app for Shopify?
Does Shopify have a built-in email marketing tool?
Klaviyo vs Omnisend vs Mailchimp: which should I pick?
What counts as a billable contact for these apps?
Sources
Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.
- Klaviyo pricingchecked Sep 2026
- Mailchimp pricingchecked Sep 2026
- Brevo pricingchecked Sep 2026
- Drip pricingchecked Sep 2026
Some offers on this page may be paid placements or contain affiliate links.
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