Veeqo Review
What Veeqo's free Shipping plan covers, how the paid Inventory tier is priced by order volume, and four shipping tools priced alongside it.
Veeqo is worth it in 2026 for most multichannel sellers who ship their own orders, because its Shipping plan costs nothing at any volume. Amazon owns it and earns a commission on the labels you buy, so there is no subscription for shipping, users or warehouses. Inventory sync and forecasting cost extra, from $19 a month for up to 300 orders.
The trade-off is that you buy labels through Veeqo's own rates, and the paid tiers are priced in volume bands rather than one fixed number. Sellers who need a returns portal, deep automation or support for their own negotiated carrier contracts should price ShipStation or Ordoro before committing.
Key factsBest for: Multichannel sellers, especially Amazon merchants, who ship…
- Amazon-owned shipping software that is free at any volume and earns its money on labels.
- Shipping plan: Free, with unlimited shipments and users
- Owner: Amazon, since the 2021 acquisition
- Label rebate: Up to 5% back in Veeqo Credits
- Toolradar review count: 134 reviews across G2 and Capterra, 4.3 out of 5
Pros
- Free Shipping plan with unlimited shipments, users and warehouses
- Up to 5% back in Veeqo Credits on every label
- FBA orders are excluded from paid order volume
Cons
- Paid tiers show price ranges per band, not one fixed price
- The free plan publishes only 10 listings a month
VeeqoVeeqo turns the usual shipping software deal around. Instead of charging a monthly fee that climbs with shipments, it gives the shipping tool away and earns a small commission on each label bought through it. For a store shipping a few hundred orders a month, that can mean several hundred dollars a year saved against a subscription tool. The real question is what the free plan leaves out, and what Inventory costs once you need it.
Toolradar data: Veeqo is listed as an alternative to 14 other tools on Toolradar, which ranks it #4 of the 46 shipping and fulfillment tools tracked there; only 15 of those 46 tools offer a free plan (Toolradar data, October 2026). Its Toolradar profile shows 4.3 out of 5 across 134 G2 and Capterra reviews, slightly below the category median of 4.4.
Methodology: every price on this page was checked on the vendor's own US pricing page on October 18, 2026. The cost model below uses those published figures for a store that ships its own orders. Retailpresso did not run Veeqo in a warehouse for this review, so feature descriptions are Veeqo's own.
What is Veeqo?
Veeqo is shipping and inventory software for sellers on several channels at once. It pulls orders from Amazon, Shopify, eBay, Walmart, WooCommerce, TikTok Shop and Rithum into one queue, then prints labels at pre-negotiated rates with Amazon Shipping, UPS, USPS, FedEx, DHL and OnTrac. You do not need to sell on Amazon to use it, a point the vendor makes in its own FAQ.
The company was founded in the UK in 2013 by an ecommerce seller and bought by Amazon in 2021. That ownership explains the business model: Veeqo makes money on label volume, and Amazon gains another shipping channel for its carrier network. For a buyer, the practical effect is a free tool with no seat or warehouse caps.
Every plan includes unlimited users, unlimited products and SKUs, and unlimited warehouses and locations. That matters for a small brand with a seasonal team or a second stock room, because rivals such as Ordoro cap users or ship-from locations on their lower tiers.
How Veeqo works
The Shipping plan is the core product and the one most sellers will stay on. It includes unlimited shipments, bulk shipping of up to 100 orders in one click, custom printing templates, shipping and sales reports, a profit analyzer and a rate shopping API. Labels are protected for Amazon's on-time delivery rate (OTDR) and claims as standard, which matters to sellers whose Amazon account health depends on those metrics.
Each label also earns up to 5% back in Veeqo Credits, which you spend on future labels. That rebate is the closest thing Veeqo has to a loyalty discount, and it only pays out if you buy labels through Veeqo. A store that already holds a better negotiated carrier contract should compare the net label cost, not the software price.
Paid tiers are priced on order volume: the number of orders imported from your connected channels each month. Orders fulfilled by Amazon through FBA are excluded from that count, so an Amazon seller who mixes FBA with self-fulfilled orders pays only for the orders it ships itself.
Veeqo key features
Veeqo pricing
Veeqo publishes three plans on its US pricing page, checked on October 18, 2026. Shipping is free. Inventory is priced in order-volume bands, from the entry band of up to 300 orders to $19 to $37 for 301 to 700 orders, $50 to $88 for 1,001 to 2,500, and $1,275 or more for 50,001 to 100,000. High Volume, which adds NetSuite and other ERP integrations, priority support and an account manager, starts at $350 a month for up to 5,000 orders.
The cost model favors Veeqo most for a shipping-only store. At 500 shipments a month, ShipStation's Starter plan lists at $39.99 a month, or $479.88 a year, against $0 on Veeqo's Shipping plan. At 2,000 shipments a month the ShipStation Starter figure rises to $119.99, or $1,439.88 a year. Prices come from ShipStation's pricing page, read the same day.
Inventory narrows that gap but keeps Veeqo ahead for small stores. A seller with 600 self-fulfilled orders who needs stock sync pays inside the 301-to-700 band, while Ordoro's Inventory app starts at $349 a month. The catch is that Veeqo shows ranges, not one fixed price per band, so the exact figure appears only at signup.
Free rivals cover narrower ground. Pirate Ship charges no monthly fee for USPS and UPS labels, and Shippo's Starter plan is free for up to 30 labels a month. Neither adds inventory sync.
| Plan | Price | Best for |
|---|---|---|
| Veeqo Shipping | Free | Unlimited shipments, users, SKUs and warehouses; up to 5% back in credits; bulk ship 100 orders |
| Veeqo Inventory (up to 300 orders) | From $19/mo | Inventory sync, demand forecasting, digital picking, unlimited listings, Seller Assistant |
| Veeqo Inventory (1,001 to 2,500 orders) | $50 to $88/mo | Same Inventory features at a higher order band; FBA orders not counted |
| Veeqo High Volume (up to 5,000 orders) | From $350/mo | ERP integrations including NetSuite, priority support, account manager, API consulting |
| ShipStation Starter (500 shipments) | $39.99/mo | Entry shipping plan at the 500-shipment band; 30-day free trial, no card |
| ShipStation Standard (50 shipments) | $29.99/mo | Most popular tier, priced up by shipment band |
| Shippo Starter | Free | Up to 30 labels a month, 1 user, 5 cents per label on your own carrier account |
| Shippo Pro | From $17/mo | 1 to 200 labels a month, up to 5 users, own carrier accounts at no fee |
| Ordoro Advanced | $59/mo | 3,000 orders a month, 5 sales channels, unlimited users, automation rules |
| Pirate Ship | Free | USPS and UPS labels with no monthly fee or markup |
Veeqo pros and cons
What we like
- Free Shipping plan with unlimited shipments, users and warehouses
- Up to 5% back in Veeqo Credits on every label
- FBA orders are excluded from paid order volume
What could be better
- Paid tiers show price ranges per band, not one fixed price
- The free plan publishes only 10 listings a month
Who Veeqo is for
Veeqo fits a multichannel seller who packs its own orders, ships a few hundred to a few thousand parcels a month and is happy to buy labels at Veeqo's rates. Amazon sellers who mix FBA with merchant-fulfilled orders benefit most, because FBA orders do not count toward the paid tiers and the labels carry OTDR and claims protection. Our Amazon seller tools roundup and the Amazon seller fees breakdown cover the rest of that stack.
Skip it if you depend on your own negotiated carrier contracts, need a branded returns portal, or want one vendor price per tier on paper before you sign. The ShipStation review and ShipStation alternatives cover the subscription route, the Shippo review covers low-volume label buying, and our free shipping software comparison sets Veeqo against the other free options. For stock control beyond shipping, see the inventory management software roundup.
Best Veeqo alternatives
If Veeqo is not the right fit, these are the closest options.
| Tool | Best for | Starts at | |
|---|---|---|---|
| Veeqo | Multichannel sellers, especially Amazon merchants, who ship their own orders and want free software | Shipping plan free | Visit → |
| ShipStation | Stores that want a subscription shipping tool with a fixed price per shipment band | Starter from $14.99/mo, priced by shipment band | Visit → |
| Shippo | Low-volume sellers who ship a few dozen parcels a month across several carriers | Starter free for up to 30 labels a month | Visit → |
| Ordoro | Small brands that want fixed monthly shipping prices and optional dropshipping or inventory apps | Shipping free up to 100 orders/mo | Visit → |
| Pirate Ship | Single-channel sellers who only need cheap USPS and UPS labels | Free | Visit → |
The bottom line
Veeqo undercuts every subscription shipping tool priced on this page in 2026, because the shipping software itself is free and stays free as volume grows. For a seller who already buys labels at standard rates, switching costs nothing and removes a monthly subscription. The limits are the label lock-in, which ties the savings to Veeqo's own rates, and banded Inventory pricing that only shows the exact figure at signup.
Start on the Shipping plan, and add Inventory only once overselling across channels costs you more than the band price. Choose ShipStation if you want a fixed published price per shipment band and a longer free trial, Ordoro if you want flat plan prices, and Pirate Ship if you only print USPS and UPS labels. Toolradar's profiles of ShipStation, Shippo and Pirate Ship are useful for a side-by-side read, and the Pirate Ship vs Shippo comparison covers the free-label pair.
Cite this: Retailpresso, "Veeqo Review 2026: Free Shipping Software From Amazon", October 2026.
Frequently asked questions
Is Veeqo really free?
How much does Veeqo cost in 2026?
Do I need to sell on Amazon to use Veeqo?
Is Veeqo cheaper than ShipStation?
What are Veeqo Credits?
Who owns Veeqo?
Sources
Prices and plan details come from each vendor's own pricing page, re-checked by the Toolradar pricing tracker.
- ShipStation pricingchecked Sep 2026
- Shippo pricingchecked Sep 2026
Some offers on this page may be paid placements or contain affiliate links.
More Retailpresso reviews
Buyer guides and software reviews, with prices read from each vendor's own pricing page.
Browse all reviews