GemPages vs PageFly 2026: Shopify Page Builder Pricing

GemPages is the better Shopify page builder for most stores in 2026, because its Build plan publishes unlimited pages for a flat $29/mo. PageFly wins in two cases: a store that needs five or fewer published pages pays $24/mo on PageFly Builder, and a store that wants A/B testing and heatmaps inside the builder gets both on PageFly Optimize, from $39/mo. Prices read on both vendors' pages on 19 October 2026.

Toolradar data: Toolradar, the software directory we run, evaluated 70 landing page tools for its October 2026 ranking, and the two Shopify specialists sit next to each other: GemPages at #7 and PageFly at #8. With reputation that close, this page decides on how each one bills and what each plan unlocks.

GemPages vs PageFly at a glance

The short version: GemPages charges for features, PageFly charges for page count. That single difference decides most of the comparisons below, because a store's page count is the number that changes fastest once it starts running ads to dedicated landing pages.

How much does each builder cost at 5, 10, 15 and 20 pages?

The fair comparison is the monthly bill at the number of pages you will actually keep live. GemPages Build covers unlimited published pages at one price. PageFly Builder starts at 5 published slots and, per its Shopify App Store listing, adds $5 for each further 5 pages or sections, up to the plan's 15-slot ceiling; above that you move to Optimize, which starts at 20 slots.

PageFly figures at 10 and 15 pages are our arithmetic on Builder's base price plus its per-5-slot add-on, using list prices as of October 2026. The crossover is at 10 pages: below it PageFly costs less, above it GemPages does. PageFly does not print what Optimize costs above its 20-slot entry point, so a store planning 50 or 75 live pages should move the slider in the app before it commits.

Over a year on monthly billing, our arithmetic gives 12 x $29 = $348 for GemPages Build, against $288 for PageFly Builder at 5 slots and $468 for PageFly Optimize at its entry slot count. PageFly's Accelerate plan is the first where yearly billing changes the math: $990 a year against $1,188 for twelve monthly charges.

Round 1: price for a small store. PageFly wins

PageFly wins for a store with a handful of custom pages. A shop that needs a custom home page, two product templates and a couple of campaign pages fits inside Builder's 5 slots, and saves $60 a year against GemPages Build by our arithmetic. Builder also carries 80 AI credits a month for FlyMate, PageFly's prompt-to-page builder, and the AI Translator.

The catch is that a PageFly slot counts sections as well as pages. A merchant who saves reusable sections into the theme fills slots faster than the page count suggests, and the add-on blocks stop at 15. For a store that is still adding pages, the savings disappear by the tenth page.

Round 2: price for a growing store. GemPages wins

GemPages wins as soon as page count climbs. Build includes unlimited publish slots, every page type (home, product, collection, blog post, advertorial and listicle pages among them), 20 theme sections, 400+ prebuilt conversion sections, and animation. A store that spins up a new landing page for every ad set never sees a bigger bill because of it.

That predictability matters more than the small price gap at five pages. A seasonal store that builds 30 holiday pages in November pays the same in December on GemPages, while on PageFly it would have to sit on Optimize or Accelerate to publish them. The steelman for PageFly is that most small stores never reach 10 live pages; if that is you, Round 1 is the one that counts.

Round 3: testing and analytics. PageFly wins

PageFly wins on built-in conversion tools. Optimize adds A/B testing, heatmaps on 10 pages, section performance analytics and a sales funnel, all inside the same app, from its entry price. Accelerate at $99/mo raises heatmaps to 50 pages, adds an AEO optimizer and a cart drawer, and publishes unlimited pages; Power lifts heatmaps to unlimited and doubles the AI credits to 800 a month.

GemPages keeps testing in a separate product. Its plans include offer A/B testing inside the post-purchase sales funnel, but page-level split testing is sold through GemX, GemPages' own A/B testing platform, which is not priced on the GemPages pricing page. For a team that already runs tests in another tool, or reads results in one of the ecommerce analytics tools we compare, that split costs nothing. For a team that wants one bill and one dashboard, PageFly's Optimize plan is the cleaner buy.

Round 4: design depth and workflow. GemPages wins

GemPages goes deeper on building inside the theme. Optimize at $59/mo unlocks all design elements, 100 theme sections, scheduled publishing for pages and theme sections, 100 version-history records per page, and headless instant landing pages built on Next.js for a separate fast-loading storefront. Enterprise removes the theme section cap and adds priority video call support.

PageFly counts its strength in templates and integrations instead: 320+ page and section templates on every plan, including Free, and 200+ third-party app integrations per its Shopify listing, against the 50+ integrations GemPages lists. If your store leans on many other Shopify apps inside its pages, check that each one appears in the builder's integration list first.

Round 5: billing terms. GemPages wins narrowly

GemPages offers a 30-day money-back guarantee on all plans, according to its pricing page and help center, so a store can try Build or Optimize and ask for a full refund inside that window. Its help center also says annual billing is no longer available to new customers, even though the pricing page still shows a yearly toggle; existing yearly subscribers keep renewing, and everyone else pays monthly.

PageFly sells yearly billing only on Accelerate and Power, with two months free, and keeps Free, Builder and Optimize on monthly billing. The free sales funnel tier on GemPages comes with a cap: Free and Build limit post-purchase upsell volume to $100 a month, and Optimize and Enterprise lift that to unlimited. A store that plans to lean on post-purchase offers should budget for Optimize from the start.

What do the enterprise tiers cost?

Both builders reach $199/mo at the top of their self-serve ladder: GemPages Enterprise and PageFly Power. Power can also be paid yearly at $1,990, which by our arithmetic is $398 less than twelve monthly GemPages Enterprise charges of $199 ($2,388). Above Power, PageFly sells an enterprise program with three tiers: Scale at $299/mo for one store with 1,600 AI credits, Dominate at $499/mo for up to three stores, and Empire at $999/mo with a monthly call with PageFly's co-founder and custom volume pricing.

GemPages has no published tier above Enterprise; its top plan is pitched at Shopify Plus stores and opens with a call booking. For a multi-store brand, PageFly's published ladder makes budgeting easier. For one large store on Shopify Plus, the two top self-serve plans are the comparison that matters, and the choice comes back to testing (PageFly) versus theme-level design depth (GemPages).

Who should pick GemPages

• Stores that publish many landing pages. Unlimited pages on Build means ad campaigns never move the bill.
• Brands that customize the theme itself. Theme sections, scheduled publishing and version history go further on GemPages.
• Merchants who want a refund window. The 30-day money-back guarantee covers every plan.

Who should pick PageFly

• Small stores with five or fewer custom pages. Builder is the cheapest paid entry of the two.
• Teams that test. A/B testing, heatmaps and section analytics sit in the same app from Optimize.
• Multi-store groups. PageFly prints prices for three-store and larger plans, and offers yearly billing on Accelerate and Power.

If neither fits, our best Shopify page builders list compares seven options, from EComposer to Replo. Stores still choosing a theme can start with the best Shopify themes, and the best Shopify apps and best free Shopify apps guides cover the rest of the app stack. Our Shopify pricing breakdown and Shopify review cover the platform bill these apps sit on top of, and how to reduce cart abandonment covers the checkout fixes a page builder cannot make. For the reviews widgets these pages usually carry, see Judge.me vs Loox.

How we built this page

Louis Corneloup, founder of Dupple and Toolradar, wrote this comparison from GemPages' pricing page, GemPages' pricing FAQ, GemPages' Shopify App Store listing, PageFly's pricing page and PageFly's Shopify App Store listing, all read on 19 October 2026. List prices exclude limited-time deals shown on the vendors' pages. The page-count and yearly figures are our arithmetic on those list prices, not vendor quotes. Retailpresso runs no test store, so no speed or conversion figure here is a measurement. The 70-tool count and both ranks come from Toolradar's October 2026 landing page ranking.

FAQ

GemPages or PageFly: which is better in 2026?

GemPages is better for most Shopify stores: its Build plan publishes unlimited pages at one flat monthly price, so the bill does not grow as you add landing pages. PageFly is better for stores with five or fewer custom pages, where Builder is the cheaper plan, and for teams that want A/B testing and heatmaps built into the builder on Optimize.

Is PageFly cheaper than GemPages?

Only at low page counts. PageFly Builder costs $24/mo for 5 published pages or sections and adds $5 for each further 5, so it matches GemPages Build at 10 pages and costs more beyond that, by our arithmetic on October 2026 list prices. From 20 pages PageFly needs Optimize, which starts at $39/mo.

Does GemPages have a yearly plan?

Not for new customers. GemPages' help center says annual billing has been discontinued for stores that never bought it, so new stores pay the monthly list price on Build, Optimize and Enterprise. Existing yearly subscribers keep renewing. PageFly sells yearly billing on Accelerate ($990 a year) and Power.

Which builder has A/B testing?

PageFly includes A/B testing from its Optimize plan, alongside heatmaps and section performance analytics. GemPages includes offer A/B testing inside its post-purchase sales funnel, but page-level split testing runs through GemX, a separate GemPages product with its own pricing.

Do GemPages and PageFly have free plans?

Yes. Both free plans publish one item: one page on GemPages, and one page or section on PageFly with 10 AI credits a month. Either is enough to build a single custom landing page before deciding which paid plan to buy.

Cite this: Retailpresso, "GemPages vs PageFly 2026: Shopify Page Builder Pricing", November 2026.

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